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"Brands should never stand still. They need to be nurtured, given room to grow. They need to evolve"

"Everyone loves it. As always thanks for being complete star and coming up with something we really like."

Managing Director, East Coast Mainline


"Guys, I just wanted to say I thought everything was absolutely fantastic on Saturday. Haven't stopped telling everyone here how great it all was and will include it in today's news."


Head of External Affairs, Affinity Sutton


"I showed the brand identity presentation to Catherine - the key person up here - and she didn't like it. SHE LOVED IT. Totally loved it, super impressed, gave her lots to think about."


Photographer, Kate Hopewell-Smith