We were tasked with creating a campaign to communicate the benefits of the extra 6,500 seats on First Capital Connect's Great Northern route. With a huge pre and post Christmas awareness campaign, we developed the strategy and visual direction across various media, from tube escalators to lamposts to radio ads to office water cups - it successfully launched in December 2010. Currently undergoing rigorous passenger research, the latest phase of brand track results prove that the campaign has been very effective in communicating this exciting message to busy commuters around London and the Great Northern route. We'll get a case study up soon.