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Evolve Agency - Brand guidelines

Brand guidelines


As both creators and implementers of brand identities, we have seen and read many guidelines. Many are a by-product of a recent rebrand and are sent via an email. However, companies are really missing a trick here. A rebrand can signify a multitude of things such as a takeover, merger, change in direction, refresh, consistency... the list goes on. Guidelines are great at communicating consistency. What they don't get across is the big idea, the excitement, the strategic thinking, the reason for the change. They don't inspire agencies to maybe work or think differently. Don't get me wrong, guidelines have their place, but they can be quite functional and definitely don't inspire designers to open them when a new brief comes in. 

gathering_dust

Over the last few years we have produced a number of brand guidelines for some of our larger clients and have introduced a workshop or event pulling all roster agencies together to inspire and engage. At the end of the day most guidelines no matter how good they are, tend to sit in an inbox or gather dust in the corner of someone's desk. Surely a rebrand deserves more than this? If not, before long the brand may start gathering dust too! Let me know your thoughts.

6 comments for “Brand guidelines”

  1. Posted Friday, December 14, 2012 at 3:51:32 PM

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  5. Posted Wednesday, January 08, 2014 at 6:49:12 AM

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