- About us
-
In a nutshell...
We are an exciting and creative brand & advertising agency
based near London Bridge in vibrant Bermondsey Street. Our
experience spans across all kinds of specialist areas from brand
identity, communications strategy, print design, advertising, web
design to environment design, signage, wayfinding and vehicle
livery. Take a look at some of our work
All shapes and sizes!
Our clients
vary from
large FTSE 100 listed organisations to the
smallest of start up businesses. We have extensive experience in
creating brands, marketing initiatives and advertising campaigns
with large agency experience and a wealth of strategic knowledge.
Take a look at some of our case studies.
Who are we?
We are a group of creative and strategic individuals from various
backgrounds in branding, from Creative Directors to Brand Managers.
Together we bring a wealth of knowledge and energy to every project
we work on. We love what we do and we've been told we're a pleasure
to work with.
Where are we?
We're in one of the most vibrant and historic neighbourhoods in
the heart of London and we love being surrounded by the atmosphere
around Bermondsey Street, Borough Market and London Bridge. Here's
a taster...Contact
us

vary from large FTSE 100 listed organisations to the smallest
of start up businesses. We have extensive experience in creating
brands, marketing initiatives and advertising campaigns with large
agency experience and a wealth of strategic knowledge. Take a look
at some of our
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- Sectors
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- Property
-
In such a highly competitive market, branding spaces, places and
the built environment is important for many of our property
clients. We've worked with a wide range of businesses across the
sector, from consultancies and national developers through to local
estate agents. We understand that with a strategic and detailed
approach, any place can be shaped into a brand. Not only does this
result in shaping the self-image of the place; be it an address, a
building, a new scheme or a community, but it also results in
product differentiation, added value and ultimately, sales.
Not only do we understand the importance of building property
brands, but we also know that marketing and implementing the brand
is vital too. As many schemes have a long shelf life often running
several years, we also know that a fresh and integrated marketing
approach is vital too. From brochures to hoardings, websites and
beyond, we design for all areas related to residential and
commercial property.
Strategic
• Brand strategy & positioning
• Site visits and area research
• Target market profiles
• Marketing approach
• Naming
Creative
• Brand
identity
• Logo and identity assets
• Brochures & print literature
• Pitch & tender documents
• Technical information design
• Sales and marketing suite design
• Hoardings
• Signage & way
finding systems
• Websites and
microsites
• Video & Web 2.0
• Advertising & promotionals
• Launch events

- Transport
-
Branding a service poses a specialist marketing challenge,
especially when that service supports thousands of people every
day. From train operators to airlines, an inconsistent brand
perception results in poor communication, irritated customers, and
ultimately less sales. We regularly hear from our clients
that attracting and retaining customers, even during periods of
disruption, is one of the most pressing issues that the transport
industry faces today. With a staggering choice of travel options
available in today's market, a powerful brand and consistent
marketing can be the vital difference between the road to success
and multi-million pound failure.
Across trainlines and airlines, there are a vast number of
potential brand touch points that can be exploited to relay a
strong, consistent message. From the fleet, signage and uniforms to
timetables, websites and posters, we make sure the message is
heard. We are here to help companies put together a clear strategy
to make the most of their journey as well as their brand.
Strategic
• Brand
strategy & positioning
• Campaign development
• Product / service naming
• Tone of voice guidelines
• Target market profiles
• Marketing approach
Creative
• Brand
identity
• Logo and identity assets
• Fleet / livery design
• Print literature
• Information design
• Uniform design
• Advertising and promotionals
• Websites and
microsites
• Video & Web 2.0
• Environment design
• Signage & wayfinding

- Financial
-
It's a known fact that when it comes to money, consumers turn to
trusted brand names - after all, they have the experience,
knowledge and economic status to sail out of most storms. However,
poor communication can cause major leaks in consumer
confidence…dangerous territory for any financial body. Staying
watertight depends on clear, consistent communication of values, an
approachable voice and well-researched, user-friendly
interfaces.
We've worked with numerous financial institutions - including
banks, foreign exchange bureaus, asset managers and investment
groups, to develop strong brand identities, which help them
maintain healthy, long-term client relationships. What's more, our
powerful identities are flexible - helping several of our clients
expand into other markets, introducing new partners, sub-brands and
specialist services as the company grows.
Strategic
• Brand
strategy
• Campaign development
• Product / service naming
• Tone of voice guidelines
Creative
• Brand
identity
• Logo and identity assets
• Corporate literature
• Stationery
• Annual reports
• Information design
• Photography
• Promotionals and direct mail
• Websites and
microsites

- Not for profit
-
Driven by passion and the potentially life-saving messages they
need to communicate, not-for-profit organisations are perfectly
placed to be powerful communicators. However, with so many
organisations fighting for attention and funding it can be hard to
scratch the public conscience and get under people's skin. Whether
the focus is raising awareness, donations or promoting events, we
understand the complex challenges NFP's face. Balancing a wide
array of needs - creating impact, inspiring the public, changing
behavioural patterns, setting the right tone...it's a fine art that
we practice daily.
We work with NFP's from a range of backgrounds, from Cancer
Research UK to The Children's Trust, to help them to make a splash
with exciting, impactful campaigns that really get people talking.
Our strategic approach ensures that our clients are able to build
solid foundations, developing long-term sustainability and support
for their cause, saving valuable funds in the process. We also
offer lower rates for NFP's. Get in touch with the studio to find
out how we can help you.
Strategic
• Brand
strategy
• Information strategy
• Tone of voice
• Message communication strategy
Creative
• Brand
identity
• Logo and identity assets
• Print literature
• E-communications
• Awareness campaigns, including
• Advertising, promotionals and direct mail
• Form design
• Websites &
microsites

- Small business
-
We love working with small businesses. We have endless
experience creating top brands for big blue-chip companies, but we
also understand how difficult it can be to get your business heard
with a limited budget. When Evolve was set up back in 2002, our aim
was to make powerful branding available to any company; big or
small. We deliver the design skill and know-how associated with big
agencies, but without the hefty price tag. Working with you, we
look at how you can shine amongst your competitors with a clear and
focused message, and create a distinctive brand for your
business.
From coming up with a name through to creating your identity,
stationery and collateral, we will help you to develop a presence
and personality that gets recognised for all the right reasons, by
all the right people.
Strategic
• Brand
strategy & values
• Positioning
• Competitor analysis
Creative
• Brand
identity
• Logo and identity assets
• Stationery design
• Print literature
• Websites

- Services
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- Brand identity
-
A brand is more than just a logo. It involves developing a
distinctive visual toolkit that works across multiple platforms and
touch points. A combination of many elements - the logo,
typography, tone of voice, colour palette, graphics and imagery
style will ensure your brand identity stands out from the crowd
and still looks fresh in five years' time.

- Print literature
-
Print is not dead! Despite the growth of the web and digital
communications we continue to produce a diverse range of print
materials such as brochures, books, annual reports, pitch
documents, manuals, direct mail, invitations and posters. Anything
that can be printed, we can design.

- Brand strategy
-
Brand strategy gives us the chance to get to the root of our
clients' business, helping them to maximise impact and ongoing
sales, use their budgets effectively and fine-tune their marketing
approach. This covers strategic direction, brand architecture,
brand experience, competitor analysis, profiling and much more,
depending on each project.
Our brand workshops are open and relaxed with key members of
your organisation. A brainstorming session getting all the ideas on
the table are channeled into a strategy to unite your business
around a relevant brand promise. The end result will define your
brand definition and positioning, giving you a platform to push
your business forward.

- Marketing
-
Covering every aspect from developing the initial marketing
approach, to implementing it across various communication platforms
such as advertising, ambient media and direct mail, our marketing
experience means we look at every opportunity to get your message
across to the right people.

- Digital
-
As the digital world becomes more and more a part of our lives,
it's becoming increasingly important for brands to embrace
integrated marketing. We encourage our clients to think on and
offline, to create a seamless brand experience that reaches every
level and audience. Our digital output includes websites,
microsites, online advertising, search engine optimisation, viral
marketing, blogs, touch screen and interface design, animation,
social networking management and much more.

- Environment
-
Branding spaces and places is an area where we really shine.
From reception areas, marketing suites, exhibitions and outdoor
launches through to offices and staff areas we have the experience
and expertise that few agencies could rival. We love to help
companies large or small interpret their brand into exciting,
inspiring environments that will get people talking and
stand the test of time. We can work with your existing suppliers,
or project manage the whole process so you never need to lift a
finger.

- Livery
-
For some of our clients (especially couriers and train
operators) livery is a major advertising space with a truckload of
potential. Designing for trains, planes and automobiles, we built
our reputation dealing with the unique challenges of livery design.
Paint vs. decal? Pantone matching? Safety restrictions? Just ask
the experts.

- Signage
-
Signage can be underrated, but it's most likely to be the first
contact a customer has with your brand. As we know, first
impressions count! Many of our projects include signage as a key
touch point of the brand, to show customers how valuable you are
every step of the way. We work with a range of suppliers to
ensure that your signage is installed professionally, lasts for as
long as you need, withstands weather and vandalism, and blends
appropriately with its environment.

- Blog
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- 2010
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- Small company - big brand experience
-

Launching a coffee shop must be one of the most competitive
retail spaces on the high street at the moment. Thanks to
international travel, many of us have frequented the boutique
style, pavement cafés in Paris, sipping a 'latte' and watching the
world go by. And thanks to the copycats of this world we have also
inherited this fashionable pastime, albeit not achieved in quite
the same way. Take a beautiful experience, mix it with a large
corporation, add hundreds of chains and you end up with an average
selection of brands such Starbucks, Nero and Costa to name a few.
They all have a strong brand identity (as opposed to brand)
presence and have become so common that they are as regular as the
old corner shop. However, this is where the differentiation stops.
I know there will be some avid coffee drinkers who will disagree
with what I'm about to say, however I see llittle difference
between the coffee, the plastic tasting pastries, the stock shots
of tumbling coffee beans or the contrived interiors, in any of
them.

In contrast, I sit in a small coffee shop on the corner of
Borough Market, called Monmouth. I visit this great place
regularly, sometimes for 5 minutes, sometimes longer. The staff are
friendly and efficient, and seem to appreciate every type of coffee
combination and there are only a few! Where quality not quantity
prevails. They make seriously good coffee. The genuinely rustic
floorboards, the wobbly wooden stools (health and safety would have
a field day), the candles they light everyday in the winter, the
crooked fan that fails miserably at cooling the space in the
summer, the 'help yourself' bread and jam for £3, all add to the
character of the place. I love the fact that everyone who visits is
so different using the space like it's their home, like a meeting
space, like a place to escape to. I love everything about the
experience which seems so effortlessly simple, with no big brand
programme behind it, just pure passion and vision. It just goes to
show that a small company can achieve a big brand experience. http://www.monmouthcoffee.co.uk/
P.S. I never liked coffee of any sort but Monmouth has me hooked
on their Macchiato something no other coffee shop has managed to
do
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- Audi trademark in the dark
-

I was driving home at dusk the other night, along with the sea
of other traffic and there it was; something that has caught my eye
a lot recently. The slick, new Audi LED headlights. Some might
think they are a bit over the top, or at a push a bit "bling" but
for me they are none of these. They remind me of something
glamorous, sophisticated and slightly Hollywood in a way. I love
the fact that I know that it is an Audi behind me without even
seeing the logo, the name or the shape of the car. Just the lights.
They have become a wonderfully simple trademark of the brand, that
goes beyond the logo. There aren't many brands that have achieved
this... in the dark. There are a few of the old favourites such as
the ipod cable that glowed in the dark across every great city but
using Apple AGAIN as an example of great branding seems a bit
tedious (even if I do love Apple!). I'm not sure if this simple
piece of design has or can be trademarked but you can bet the copy
cats will be out in force if they haven't! I for one will be very
disappointed to find out it the car behind is a Nissan Micra!
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- On shoot, behind the scenes
-
On a sunny summer's day last week we went out to help
photograph one of our projects we're currently working on. Country
living and quintessential Kent were the style of the images we were
capturing on the day, and what a scorcher of a day it was. I was
able to top up my tan helping the photographer by holding the large
light reflector - bonus! It was really interesting to see how much
time and effort it takes to get THAT perfect picture, and just how
much time it takes to organise a shoot, with all the props. Overall
it was an all-round perfect day and we managed to capture some
fantastic photographs. Watch this space to see the images
in-situ...

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- Branding trains
-
Designing for trains is an extremely exciting and rewarding
experience. You just can't beat seeing that shiny new fleet, with
your design on it, pass you one day at the train station. However,
the job comes with its challenges.

One of the things to consider is the fact that trains are dual
directional. As a designer you need to imagine what the design will
look like when it is going forwards as well as backwards. It is
also good to consider how it will look when it is on the move and
if possible take leverage on this, to give more impact. For
example, a design we worked on for First Great Western, consists of
beautiful lines which when the train is moving, backwards or
forwards, animate up and down at high speeds. We took a similar
approach for First Capital Connects fleet. It is worth bearing in
mind that trains are designed in a particular way for a reason. The
best approach to designing train livery is to Evolve rather than
revolutionise.
The rail industry is steeped in an amazing history. Fortunately,
there are still hints of the romanticism of train travel out there,
despite much of this being blighted by the negative press on
commuter lines. With romanticism, comes heritage. This heritage
brings with it some unique quirks, which unless you are an avid
enthusiast you just would not know about. These should be
considered and broached carefully if you plan to change them. Do
this at your peril and prepare for a few sleepless nights! Having
suggested that a particular train operator use platinum silver for
First Class, rather than the standard yellow was not well received
by everyone. You live and learn…and compromise!
The other big thing to consider is that it is not just about the
train. These mighty, powerful vehicles not only transport
customers, they also represent a brand. This brand expresses itself
across its fleet but also across various mediums and marketing
channels. It is important that the design is flexible and unique
enough to work across anything from the livery, fabrics, signage of
the train to the website, advertising, posters, timetables…there
are endless brand touchpoints for a train operator and all are
important. An inconsistent brand delivers bad communication, mixed
messages, annoyed customers and ultimately less people wanting to
travel by train. One person who knows the impact of branding in the
rail industry is Elaine Holt, Managing Director for First Capital
Connect.
"Evolve Agency have worked with us for many years on a number
of brand and livery projects and have delivered a consistently high
standard of design. They're approach is not just about delivering
great brand design but also about helping solve a business problem.
The recent work they created for our Thameslink Programme
initiative has been hugely successful in helping us communicate our
messages" - Elaine Holt
Beyond the brand, there are the all important safety aspects and
regulations which the designer must allow for and take on board
(excuse the pun!) before designing the livery for a train fleet.
There are endless things to consider such as the effects of wear
and tear, graffiti, the speed of the train, paint vs vinyl, train
washing, reflectance, pollution, weather (come rain or shine),
disability standards… the list goes on. Which leads me on to why it
is so important to work with a strong team of people who have
tested and deliberated over many of the subjects above and know the
best technical solution to ensure your design is successful and
more importantly lasts. A helpful, visionary client, a
dynamic, strategic design agency and an experienced, high quality
vehicle livery expert are all you need for a successful train
livery project.
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- Hoarding Horror
-
Take an image of a happy couple giving each other a piggy-back
or clinking champagne glasses in a pristine show home and you have
the standard boring hoarding for yet another property development.
We're constantly on the lookout for hoarding gems, and you're bound
to have come across a few yourself.
Many companies ignore the potential of hoardings altogether and
simply plaster the area with a soup of logos or a few clichéd stock
photos. They do very little to inspire the passer-by, and cause
resentment amongst current residents that they have to put up with
a public eyesore on their street.
Hoarding is a great opportunity, not to mention a vast space - in
some cases we are talking about a mile or more of free advertising
- to use engaging, impactful design and really shout about your
brand. In the majority of cases, the hoarding will be the
first touchpoint for potential customers and as we all know, first
impressions count.
Walking down one of London's streets last week I came across a
hoarding which simply said 'For more information visit our
website'. I was lost for words when I noticed there was no
website address to accompany it. The following day, I passed a
hoarding, which gave no information and simply said 'To let'.
Within a week of the hoarding going up, it had been grafittied to
read 'Toilet'.
If companies want to stand out, rather than disappear in the urban
environment, then the opportunity is there for them. People will be
far more excited about seeing something out of the ordinary, will
naturally be curious to find out more and will want to be a part of
what you are doing. Even if these leads don't go on to be hard
sales, it provides valuable data capture for future
marketing.
We've gathered together a few examples below of hoardings that we
think go the extra mile. If you spotted a great hoarding lately,
why not share it with us?

and here is one we did earlier....

and another....

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- Let's talk to people
-
In the business world, what sets you apart from competitors?
"We're professional", "Our people make the difference", "We've been
in business since 1962"…etc, etc. I've heard it all a million times
before, and it really does make me yawn…Shouldn't all businesses be
professional?! Does it really matter whether you've been around for
100 years or 10 years? Even if it does matter, there are lots of
other ways to communicate heritage as opposed to literally having
to spell it out.
As a former Brand Manager for a large corporate firm, this is
what used to irritate me the most about the industry. Companies
seemed to be scared to challenge established order and think of
innovative ways to get their message across for fear of being
different and raising too many eyebrows. There is such a stale 'old
school' world out there and it makes me wonder whether they will
get left behind eventually because they don't seem to be thinking
forwards and into the future.
And it seems that businesses forget they are talking to human
beings. Even though B2B communication seems to do just that, let's
not forget that we are always talking to people. Even if the
final decision maker is 'the Board', that Board consists of human
beings - people with emotions, desires and feelings. So why
don't corporate businesses ever try to tap into those human
emotions and instincts? We should be thinking about what makes
people tick. What people respond to, and what they connect with.
Let's face it, most people don't want to read jargon and corporate
spiel; instead they need to understand, be inspired and trust you.
Personally, I think Business-to-Business should be renamed as a
category: 'People-to-People'.
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- Brand guidelines
-
As both creators and implementers of brand identities, we have
seen and read many guidelines. Many are a by-product of a recent
rebrand and are sent via an email. However, companies are
really missing a trick here. A rebrand can signify a multitude of
things such as a takeover, merger, change in direction, refresh,
consistency... the list goes on. Guidelines are great at
communicating consistency. What they don't get across is the big
idea, the excitement, the strategic thinking, the reason for the
change. They don't inspire agencies to maybe work or think
differently. Don't get me wrong, guidelines have their place, but
they can be quite functional and definitely don't inspire designers
to open them when a new brief comes in.

Over the last few years we have produced a number of brand
guidelines for some of our larger clients and have introduced a
workshop or event pulling all roster agencies together to inspire
and engage. At the end of the day most guidelines no matter how
good they are, tend to sit in an inbox or gather dust in the corner
of someone's desk. Surely a rebrand deserves more than this? If
not, before long the brand may start gathering dust too! Let me
know your thoughts.
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- Brand confusion – addressing the needs of the audience
-
Too often brands confuse their message to the point that the
customer can't work out the meaning of the message or the product
hierachy, making it difficult for them to make a buying decision.
It's easy to be so familiar with your brand and products that
internally, everything makes sense, but to the average customer it
makes no sense whatsoever. Let's take a look at two of the most
profitable brands in their sectors today and how confusing their
messages once were.
Both Porsche and Apple where having a hard time attracting new
customers despite having a loyal client base. At the time, Apple
had models such as the 7200, 8600, SE30, Qudra, Centris and Classic
amongst others. Porsche had the 924, 944, 911, 964...you get the
picture. Basically a bunch of products that to a potential new
customer meant nothing. It was very hard for the customer to work
out what they should be buying. So, to solve this problem both
companies stripped their entire product lines to two core products.
For Porsche it was the Boxster and the 911 and for Apple it was the
iMac and the G4 (I worked at Apple at this time and it was a
revelation to us all).
This approach would appear, by many CEO's and Brand Managers, to
be drastic and wrong, "how can you reduce your product line when we
are losing customers; surely we need to add products?!" But this
strategy enabled both companies to develop a clear strategy and
message that everyone could clearly understand. If you wanted an
affordable Porsche you bought a Boxster, an affordable Apple, you
bought an iMac. People understood what they were buying.
Porsche and Apple addressed the needs of their audience and this
key point is the most bypassed step in the development of many
brands and products. Both Apple and Porsche have now expanded their
product lines, but both deliver a new product with a clear message,
making it easier for customers to make choices and because of their
approach, both Apple and Porsche command a significant premium over
their competitors.
The key point here is that brand strategy should focus on removing
complexity from people's lives. It's about being humanistic and
simple in your approach. Fewer products as opposed to masses of
choice makes it easier for customers to make the right
decisions.
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- Going for Gold!
-

After only 4 months since the scheme launched, we're very
excited to hear that Graylingwell Park has been shortlisted for an
award in the 'Best Marketing Initiative' category of the
Housebuilder Innovation Awards 2010. Recognising achievements of
those leading the way in innovation, the blood, sweat and tears
after what's been a year-long project makes it all worth it.

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- About
-
This blog package is powered by umbraco cms
Html is based on the sandbox theme, with css from the k2 for sandbox, ported to umbraco
The package is based on work by Mr. Geyssens, Mr. Hartvig, Mr.
Bock and Mr. Ploug
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- A train of seats!
-

We were tasked with creating a campaign to communicate the benefits
of the extra 6,500 seats on First Capital Connect's Great Northern
route. With a huge pre and post Christmas awareness campaign, we
developed the strategy and visual direction across various media,
from tube escalators to lamposts to radio ads to office water cups
- it successfully launched in December 2010. Currently undergoing
rigorous passenger research, the latest phase of brand track
results prove that the campaign has been very effective in
communicating this exciting message to busy commuters around London
and the Great Northern route. We'll get a case study up soon.

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- Beyond the sandwich…
-
There are the obvious brand experiences I like such as the warm,
clean, modern environment, the fresh, locally sourced ingredients,
the friendly and efficient staff, their social and environmental
policies etc. But it goes beyond the sandwich as to why I find I'm
attracted to the brand and why it sticks in my mind. It's their
tone of voice that really stands out for me. The way they write
about their food, their staff, their beliefs that successfully gets
across such a genuine passion for what they do. The quirky and
visually simple posters in store are an entertaining read while you
munch over lunch. The attention to detail and care in what they say
and how they say it filters right down to their witty apologies in
having to charge VAT if you are eating in. Creating this tone of
voice is by no means an easy feat. Many have tried and failed by
sounding too cheesy, artificial and over friendly. It's that
simple, genuine, friendly approach that just connects with me, like
it's someone I know or a friend.
This uncomplicated and simple approach is a common theme that runs
through the whole experience - from the consistent but not
boring sandwich choice, the messaging, the graphics, the uniforms,
the signage, the interior etc, all which make lunch at Pret a
simple and pleasurable affair. This simplicity has helped the brand
stand the test of time. Ever since the launch in London in 1986,
the brand has evolved and grown over time and yet has achieved a
timeless style that allows the brand to change and respond in the
competitive world of selling sandwiches. I'm off for lunch..."The
Christmas lunch is back"
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- The Regent arrives!
-
You've seen the press ads, now we can reveal...it was us!
Working across all comms, we created the visual identity for the
launch of the 'The Regent Battersea' for Linden Homes.
The Regent is a collection of luxury apartments situated in the
heart of the cosmopolitan Battersea, and they are launching on the
26th November!
Enjoy!

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- How to get the best out of a creative agency
-
No one likes spending more money than they have to, nor do
they like waiting for something longer than necessary, unless you
are, of course, the idle rich. For example, let's pretend your car
was not working as it should do and you take it to a garage. The
first question the mechanic will ask is 'what's wrong with it?' (or
indeed, something to that effect, don't want to speak on behalf of
all mechanics here). Chances are, you won't turn around and say 'I
don't know, you're the expert, fix it!'. Taking that approach will
pretty much guarantee your car being out of service for a lot
longer than it needs be as they try and find the fault themselves.,
as well as a hefty bill whilst they explore every avenue. Even if
your knowledge of cars goes as far as knowing that some are blue
and some are red, you will at least give the best explanation you
can of the problem. Armed with that knowledge, the mechanic will
then set about solving that problem in as quick and cost effective
time as possible (unless you have seen them on Rogue Traders
recently). It's fair to say too, the more info you give, the
quicker and easier the problem is to solve.
Exactly the same can be said for working with creative
agencies.
Speaking generally, creative agencies are there to solve
problems too. You've set up a new company but need branding, what
can we do about that? You are launching a new product and would
like to market it, what are the best media channels to use?
As the experts, it's down to us to solve whatever the issue may be,
but the more information we have, then chances are the quicker the
problem is solved, with less spend and a better overall result. You
don't need to be a creative whizz at all, that's for us to worry
about, but answering some very simple questions right at the start
will help prevent proof after proof being generated, idea after
idea being scrapped, and inevitably the bill getting larger and
larger.
What: Very simple, what is it you are trying to achieve, or
what is the issue you need solving? Are you looking for a re-brand?
Are you looking to create an advertising campaign? Are you
launching a new product or service, or event?
Why: So we have decided what the goal is, but why are you
doing it? Are you trying to increase sales and/or revenue? Are you
raising awareness of a new campaign or product? Are you trying to
recruit people to an organisation or event?
Who: So, all know what we are doing, and why we are doing it,
but who are we doing it for? Are you appealing to a certain age
range, a certain skill set, a particular lifestyle?
When: Great, we know what we are doing, why we are doing it
and who we are doing it for, so the all important question… when do
you need it for? (Guaranteed the question to raise the most
eyebrows and looks around the room!)
Equipped with that knowledge, the creative agency can then
begin to answer their most important question: How? And rather than
standing at a crossroads with blank signs, no streetlights and with
a thousand different routes to try, they are at the beginning of a
clear lit road with a clear indication of the route (and I promise
to never use that analogy again!)
Initial ideas will be a lot closer to what you originally had
in mind. The development of these ideas will occur a lot more
efficiently. The ultimate result will be to the brief and -
probably most importantly - within the budget.
Use your agency wisely!
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- The magic unveiled - before and after
-
Whether we are helping launch a brand for a new company or
launching a property development, it still amazes me how we manage
to transform spaces, in such a short space of time. The brand
launches we have worked on tend to have slightly more time and
planning. However, with all the months of planning
involved, the property launches seem to have a common
lastminute.com theme no matter who, what or where. In the short
space of time the magic happens and the Sales and Marketing Suite
is ready for a weekend launch or VIP evening. One of my most vivid
memories is the launch of one large development where I clearly
remember the signage team hanging off the building in the rain on a
Friday evening at 9.30pm with the pending launch happening the next
day. Debris from packaging strewn everywhere, drills buzzing,
pizzas arriving and some very heavy eyelids. The beauty of the
chaos is that the result is always magnificent. See some of our
before and after creations - most are just 24hrs between before and
after!





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- The making (and demise) of Derek
-
We (especially Nikki) had a lot of fun creating Derek to enter
him into Creative Review's paper man competition. And all the hard
work (and fun) paid off because guess what?? We only went and won,
and are featured on the Creative Review blog. His short life was
not in vain. Good old Derek.

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- For the love of Reiss
-
Who does not love shopping for clothes. Well, that is unless
you happen to shop in one of 'those' high street stores where you
are picking up clothes from the floor because the racks are so
overstuffed (you know which ones I mean). Not a great brand
experience, no.
There are however still some stores where you can shop for
good quality clothing, and that are still quite affordable
(especially around this time of year...January sale
anyone?).
Mary Portas has just published her report on the high street,
and it is in trouble. Online shopping is very popular right now. It
would take a certain type of store to get you away from the comfort
of your sofa and braving the (dwindling) crowds on the high
street.
One such store is Reiss, and it is a fantastic brand in my
opinion. Their identity is spot on, with a very high end feel. The
clothing is amazing quality, and although priced certainly more
toward the high end of the high street spectrum, it somehow seems
worth it.
The thing I love most about my (regular) shopping trips to
Reiss is the way I feel throughout the whole experience. Upon
entering the store every time, I am greeted with a warm, friendly
and not too in-my-face 'hello'.
The staff are never intrusive and are always on hand to help.
The store is always presented immaculately, with the shelves not
too abundant, giving it the feel of a designer store.
The quality of the clothing is fantastic, and they even
provide their own tailoring service for those perhaps party-induced
wears and tears.
The introduction of their very own bespoke suit service for
men really cemented Reiss for me as a wholly satisfying shopping
destination. For me, this particular brand extension is the next
best thing to Saville Row!
I could harp on about this store for a long time, but in this
economic climate, I certainly am craving that little bit of
affordable luxury, and Reiss delivers on this score. Get me to the
high street! Go on, treat yourself.
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- 2012
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- Evolve's 2012 predictions
-

Happy new year to all our clients past, present and future.
And what of the future you may ask. Well, blogs and news websites
are getting their 2 pence in (I was going to say 10 pence but there
is a recession on!) and telling us what they think is going to
happen in the world of branding and design this year.
Some blogs are telling us that there will be a lot more free
creative pitching going on. Some are telling us that budgets are so
slashed that we shall have to do more work for less money. And all
of them are telling us that there are certainly tough times ahead.
Its all very cheery isn't it?!
Well, we at Evolve are a positive bunch. Great, intelligent
creativity does not stem from negative thinking surely? We predict
2012 to be a great year. Yes, we are aware that there is a
recession on, but situations never stay the same, they must (sorry)
evolve.
The luxury sector is actually thriving through all this
unrest, and our experience in the luxury sector continues to soar,
with new briefs coming in all the time.
This year we predict many people in business will go it
alone. Blogging has never been more popular. Social networking
never busier. The Apprentice is still entertaining us with the UK's
'business elite'. People are finding that if they have a great idea
for a business it is easier for them to start something up as they
already have a ready made database of potential clients to
target through the likes of Facebook and Twitter. All sounds
great doesn't it?
It is great, but for a startup business to succeed and have
staying power, it needs not only a great identity but great
strategic thinking behind it. Its not just about having a nice
logo! We at Evolve have many years experience of creating exciting
brands for startup businesses so as I mentioned, I feel its going
to be a good year.
We continue to build on our already strong relationships with
our current clients and have been inundated with inquiries since
getting back into the office after the new year break, and the
feeling I get is that we will only get busier, lucky us!
The other thing to think about this year is that more and
more people are deciding to opt for 'staycations' rather than
heading abroad, so more and more hotels are having to sharpen up
their identities to compete in the UK market. People are craving
that bit of luxury when they go and stay in a hotel, and a
'luxurious' identity alone will not achieve this.
When we rebranded a 3-star Days Inn hotel in Shoreditch and
positioned it as a 4-star boutique hotel destination, our expertise
in brand experience came into play, as the way you interact with
all brand touchpoints, including staff, is incredibly
important.
My last prediction is centered around the food and drink
industry. The 'Come Dine With Me' revolution (?) is encouraging
people to entertain friends at home. This in turn is forcing
restaurants to go down the voucher and deal-website routes. There
is an argument to say that this is damaging their brand, as it is
hard to come back up to full price if you have been discounting at
50%!
More than ever, restaurants need to be strengthening their
brand through not only a great identity, but through the entire
brand experience. Why not take a leaf out of Marco Pierre White's
book and actually up your prices during the recession. If you are
going to have less customers you might as well charge them more. It
worked for him.
So there, those are my predictions. Its not all doom and
gloom after all is it? Positive thinking, intelligent creativity
and a little bit of thinking outside the box should see us through
2012.
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- Dreaming of getting away?
-
Now that we have January over with us, our thoughts turn from
detoxing (yawn) to holidays, and as Evolve have experience in
branding hotels we thought we would gather our thoughts together
and come up with a post about our favourite hotels around the
world, both in terms of design and brand experience.
Babington House is one that was pretty much screamed across the
office when I put this to the team http://www.babingtonhouse.co.uk/. With its
opulent decor and facilities that include a Cowshed Relax spa,
heated pools as well as a cinema, I imagine it would be quite hard
to leave!

Our very own Nikki stayed in a fantastic hotel, the Mercure
Amsterdam Arthur Frommer, on a recent trip to Amsterdam, and loved
every minute! Some images of the hotel are below, simple yet
effective I think you would agree. She loved it so much she cannot
wait to go back, thats what you want from a holiday!

In regards to brand experience, http://www.greenmountainchalets.co.uk/ seems to
tick a lot of boxes. Communal living, someone on hand to cook the
evening meal, wine served, and all in the surroundings of chalet
chic at its finest - sounds bliss - and as someone who has never
had an interest in skiing before, i'm converted!
In terms of sheer opulence and beauty, I would not mind having a
trip to this place! http://www.hotelneri.com/ -
beautiful.
And keeping it close to home, the 5-star wonder that is http://www.the-berkeley.co.uk/.
And of course, we can't forget http://www.hotelshoreditch.com/ - great
identity, hmmm I wonder who did that then?
Of course, our discussion did soon turn to bad hotel
experiences, but I shall leave that for a later date...watch
out!
Nowadays it is more important than ever that your hotel has a
great identity, to tempt people to actually book a holiday in the
first place, as staycations are becoming more and more popular.
Hotels really need to up their game, not only in terms of look, but
how they make a guest feel during their experience.
Of course, we cannot ignore the 'R' word, and investing money in
tidying up your brand during a recession might seem like the last
thing you would want to do, but I cannot stress how important and
beneficial it would be.
If, like me, you are in denial and have decided to 'opt out' of
the recession, then you would have an amazing time at any of the
hotels above!
Now, roll on lunchtime so I can get booking!
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- Love love love
-
Ahhh, valentines day is hear again, happens once a year you
know. We have been having a discussion in the sutdio this morning
about what valentines day means to us, and to be honest, very
little however, that does not mean that we are not feeling the love
here at Evolve HQ.
We are loving Typography very much, and this numerical type is
inspiring us for a very exciting project we are working on (all
shall be revealed in April!).



I personally love escaping to the country whenever possible, and
I absolutely fell in love with the room interiors at http://www.thecrownamersham.com/. Having helped
to create luxury brands over the years, we feel that luxury should
feel effortless, and my experience here was just that. Great simple
design.

One thing we are all big fans of here at Evolve is the Aesop
brand, and we have fallen hard for the interior of its Soho branch,
with its luxuriously sparse feel.

So there you go, just a few things we are loving here in the
sudio. We love love so much, its even included in our name!
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- Fashion, darling!
-
Having seen the Erdem fashion show taking place just across the
road at the White Cube gallery on Bermondsey Street, it inspired me
to share with you some of our fashion-inspired work we have
recently done for Saffron Square.

We took inspiration from the 4 most
fashionable cities in the world....London, New York, Milan and
Paris, and filtered these influences down through the identity and
into the interiors of the apartments, giving the customer a choice
of which city they identified with the most.
The result is a strong, fashion-led
identity, adding that touch of glamour to an up and coming area of
London.
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- Hungry for colour
-
The Pantone swatch has become a bit of a design classic. In its
original form it is slightly utilitarian but also demonstrates pure
simplicity that we all love. French food designer Emilie de
Griottes has come up with a different interpretation. Still
beautifully simple and perfect for our appetite for colour at
Evolve.

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- Luxury
-
I recently saw an advert in Conde Nast Traveler magazine
claiming boldly that luxury is overrated. At first I was interested
in the different angle on the subject of luxury brands in the
current climate. I disagree with this statement as it largely
depends on the definition of luxury.
Luxury can mean different things to all of us, depending on the
environment we are in. For example my luxury needs, if traveling
First Class on a commuter train, are very different to the ones if
I had the luxury of traveling First Class on an airline. Whilst
they are different, they are just as important and demanding, and
require the brand to be continually responding to and meeting my
specific needs and expectations.
Whether you're buying a first class ticket, penthouse apartment,
luxury holiday, expensive car, luxury is expressed in many
different ways. The customer has expectations that must be met
throughout the whole experience, so that not only do they leave
with a desire for more but better still, speaking highly of the
experience.
Having worked on many luxury brands from American Express Platinum
card, First Great Western First Class, ELAL First Class, The
Residence, Guildford and more, I have found luxury is less tangible
and goes beyond the obvious bling and one size doesn't fit all.
Working on each of these brands, helping deliver luxury, was very
unique and tailored as should be the brand experience.
When did you last experience luxury delivered by a brand?

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- We love Typography
-
Of course we do, we are a design studio, its obvious! We just
wanted to take the time to celebrate the wonderful medium of
typography, and share some of our favourites with you.
We come across many different examples of typefaces every day,
across multiple touchpoints. Typography, the art of arranging type,
type design and modifying type glyphs, is often considered a major
element to marketing. Used properley, it can really strenthen your
brand.
One of our favourite typefaces at the moment is Nouvelle Vague, which we liked so much
we used as part of the identity for Reevlands Place, a Linden Homes development:

Nouvelle Vague is modern and elegant
at the same time. It is confident and bold - no wallflower.

It reminds our very own Nikki of her
all time favourite typeface Bauer Bodoni, with its slab serifs and
strong contrast between thick and thin lines - flirtatious with
plenty of character, just like Nikki herself.

Browsing Twitter the other day I also
came across this rather unusal Typeface courtest of Glasgow artist David Shrigley.
Greg is loving a new font called
'Intro' by Miroslav Bekyarov for Fontfabric
It is a really simple Typeface which
is why he likes it. It is bold, easy to read, modern and made up of
basic graphic elements; triangles, circles and squares. It has a
similar styling to Futura, but has a slightly more geometric makeup
and structure.

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- Food, glorious food
-
There is one topic of conversation that occurs more often than
not among the team at Evolve HQ, and that would be food. We tend to
talk not only about what we ate last night, for breakfast,
lunch, and everything in between, but what food brand identities we
like.
There are those world famous, instantly recognisable
brands...

Here in the studio we have been
noticing the rise of the new outlets on the block, such as Tortilla and Wrap It Up, who have started small and are
gradually building up their reputations whilst serving up
delicious, guilt-free fast food.
We are absolutely obsessed in the
studio with the sea salt fudge from Burnt Sugar and they have the sweetest (see
what I did there?) website ever!
We did a blog post a while back about
why we loved the Pret brand and of course, I could
not end without mentioning how proud we were to brand a new indian
snack aimed at the pub market. We think the Indian Cowboy
Snacks identity will stand out on the shelf and has a great
tone of voice.
Tell us what food brands you like!
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- Tag Cloud
-
All tags on blog, arranged by weight
![]()
- Archive
-
All posts ever written on this blog, neatly arranged by year and
month
![]()
- Branding
![]()
- Our work
-
Over the last eight years, Evolve has undertaken almost every
kind of design challenge you could imagine. From trains to
charities, magazines to museums, we have the expertise, experience,
intelligence and good old-fashioned elbow grease to take a project
to the next level. We understand brands and know what affects them.
Whether you need a small tweak, a full-blown makeover or a brand
new identity, we can help you plan, strategise and implement
outstanding design.
Our work is constantly growing and evolving, so check out our
case studies and blog for the latest news from the studio. Or, if
want to know more about in a specific design discipline, read about
our specialisms below.
Brand strategy
Brand identity
Print literature
Marketing
Digital
Environment
Livery
Signage &
wayfinding
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- Our clients
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- First Great Western
-
After updating the brand back in 2006, Evolve continue to work
with First Great Western as brand guardians, overseeing current
projects or working on more specific applications and brand-related
projects. The new brand incorporated an updated logo, graphic
property, typography, and a photography style, helping bring the
operator into the 21st century.
• Brand
identity
• Brand guardianship
• Brand architecture
• Uniform
• Print literature
• Environment
• Vehicle
livery
• Signage
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- NB Real Estate
-
NB Real Estate specialise in integrated commercial property
consultancy services. Winning new tenders is key to their business
success. NB put huge amounts of resources and expertise into every
pitch, so it is important the proposal gets the right message
across but also looks the bee's knees. Our bid documents stand out
from the rest and we are pleased to have helped them win many
lucrative bids, as well as help to attract new employees at their
recruitment drives.
• Identity
• Print
literature
• Photography and illustration
• Exhibition and merchandise
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- NB Real Estate
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- Linden Homes
-
Linden Homes is a leading new homebuilder, dedicated to
regenerating Brownfield land. We work with their team throughout
the whole process to develop a consistent, unique and powerful
identity for each scheme, leading to a full promotional campaign of
each site. In such a tough, competitive market, it is great to hear
that our designs have helped boost appointments, open day figures
and most importantly, sales.
• Naming
• Brand
identity
• Print
literature
• Hoardings
• Direct Mail
• Advertising
• Art Direction
• Photography
• Copywriting
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- Linden Homes Case Study
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- The Residence
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- Cancer Research UK
-
Cancer Research UK rely heavily on promotion to get their
message out, as well as providing huge amounts of information
regarding cures, treatments and drug trials. We have worked hard
with Cancer Research UK over the years on various aspects of their
website, tone of voice and forms with particular focus on the
information hierarchy. Our clear, comprehensive designs with easy
to use navigation ensure patients and their families can find
exactly what they need - despite the obvious stress they face.
• Website
• Tone of voice
• Forms
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- Cancer Research UK
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- Thameslink Programme
-
If you're a commuter keep an eye out for this! The Thameslink
Programme is a large eight year regeneration scheme, which
long-term will transform the rail network across London but
short-term will cause delays. Our strategy focused on a
straight-talking and attention-grabbing identity to succeed in
helping get the important information across without frustrating
commuters any further. What's more, the campaign has won a gong in
numerous rail industry awards for feeping passengers informed about
the programme.
• Brand
identity
• Tone of voice
• Print literature
• Vehicle livery
• Website
• Animation
• Route maps
• Station environments
• Ambient media
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- Thameslink Programme
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- Bluefield
-
Bluefield are a new player in the investment market of the
financial sector, as asset managers for a €150million solar
infrastructure fund. Bluefield came to us looking for a strong,
slick brand that would position them firmly in the market. We took
the time to understand their core business objectives and worked
with them to develop a refined and contemporary brand that
underpinned the tone of the whole firm. A select choice of paper
stock, finishes and binding techniques combined with a simple,
stylish wordmark reflects their modern yet traditional values.
• Brand identity
• Logo and identity assets
• Corporate literature
• Stationery
• Annual reports
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- Bluefield
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- Graylingwell Park
-
Our latest achievement in the property sector is Graylingwell
Park - an exciting mixed-use eco town that is set to change the way
we live. As the largest carbon neutral development in the UK, the
site offers 750 homes set in acres of parkland with an array of
community amenities. Working in partnership with Linden Homes,
Affinity Sutton and the Homes & Communities Agency, we created
a powerful, inspiring brand and strategic, multi-layered campaigns
that have been implemented across everything from buses to national
advertising.
• Brand strategy & identity
• Brand guardianship
• Marketing Campaign
• Print literature
• Ambient media
• Promotional merchandise
• Website
• Video & Web 2.0 management
• Marketing suite
• Signage and wayfinding
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- Graylingwell Park
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- Ginger Goose
-
Ginger Goose are a video production company, specialising in
short corporate films and promotional videos. They recently came to
Evolve needing an invigorating brand to launch themselves and get
noticed. As an energetic group of enthusiastic young individuals,
the emphasis was on style, flexibility and high-energy. The tag we
came up with, 'Just add ginger', combined with stunning visuals
soon got the sparks flying.
• Brand identity
• Stationery
• Print literature
• Website
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- Ginger Goose Case Study
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- Berkeley Homes
-
Berkeley Homes are one of the UK's largest homebuilders, with a
strong 25-year reputation for creating beautiful, contemporary
homes in prime locations. No two developments are alike and
as such, we work with the team over weeks and months to gain a
thorough understanding of the area, target markets and site USP's,
incorporating workshops and site visits before creating a unique
lifestyle brand that positions each development at the height of
aspiration.
• Brand strategy & positioning
• Brand identity
• Target market profiles
• Marketing approach
• Campaign development
• Product naming
• Print literature
• Ambient media
• Advertising
• Sales & Marketing suite
• Signage & wayfinding
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- Cahoot
-
We were involved in helping to create the brand for the then
Abbey National's online banking service, Cahoot. We developed a
distinctive and contemporary identity, to help them stand out in an
already overcrowded market place. We used tone of voice and
typography to help communicate key messages and personality in a
market known for its blandness.
• Brand identity
• Brand guidelines
• Website
• Stationery
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- East Coast Mainline
-
With our transport sector expertise, it's little wonder that
East Coast Mainline came to Evolve when they needed help to launch
a radical new timetable. Causing the biggest shake up of the
network since the early nineties, the new timetable promised to
deliver a better service, but would add a degree of stress and
confusion during the transition. We helped their in-house team to
brand the initiative and make a dramatic impact that busy commuters
couldn't fail to miss.
• Brand strategy
• Brand identity
• Brand guidelines
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- East Coast Mainline Case Study
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- Crown Vets
-
What a cuddly project! We recently launched the brand identity
for Crown Vets, a new veterinary clinic now open in Surrey. Crown
Vets came to us wanting a fresh, contemporary brand for their new
surgery and were very keen to avoid the usual blue-green clichés. A
witty tone of voice, fun photography style and rich regal colour
palette helped make them a crowning success, with over 400 visitors
to their very first open day.
• Brand identity
• Logo and identity assets
• Direct Mail
• Stationery
• Uniforms
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- Affinity Sutton
-
Rather different in tone to our other property clients, Affinity
Sutton provide affordable housing solutions across the UK including
Part Buy/Part Rent and Rent for Less. Most recently, we worked with
Affinity Sutton on our ground-breaking Graylingwell Park project to
produce specific home brochures, site maps and floorplans.
• Print literature
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- CR Investment
-
CR investment required a full branding and marketing approach to
launch themselves into the marketplace. They wanted to stand out in
the overseas property market by focusing on the investment aspect
of property rather than holiday homes overseas. As their products
were in many countries, the identity and positioning needed to be
understood across various countries and cultures. The tagline
'high-performance investment vehicle' was presented in the early
briefing stages and went on to fulfil the theme for the identity-
drawing on the strong, powerful aesthetics of Formula One.
• Brand identity
• Print literature
• Website & animation
• Photography
• Exhibition environment
• Office interiors
• Advertising
• Merchandise
• Signage
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- First Capital Connect
-
We have been working with First Capital Connect for a number of
years on their brand and communications. The result is a
distinctive and highly recognisable brand identity on our tracks.
As creators of the identity we work closely with the internal
design team to ensure the brand never strays and we often take on
the more complex design applications.
• Brand identity
• Brand guardianship
• Vehicle livery
• Uniform
• Print literature
• Environment
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- ELAL
-
This airline needed to simplify their offering by combining
their First Class and Business travel under one sub-brand. The key
to the success of this brand was about creating the right
experience from beginning to end. From when the client sees the
advert, to their web experience, to the chauffeur driven car, to
the lounge, to the aircraft and post flight, our identity helped to
deliver a seamless brand experience at every touch point.
• Brand identity
• Interior inspiration
• Print literature
• Anti-macassars
• Packaging
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- Enhance
-
Evolve helped Linden Homes successfully rebrand their
interior service, Enhance. With this new service, clients are able
to tailor their new home to their own tastes, with the best
finishes and fittings before they move in. A fashion-inspired
pattern and elegant typography create a luxurious feel on promos
and print material. It's tastier than Belgian chocolates!
• Naming
• Brand
identity
• Stationery
• Environment design
• Information design
• Print
literature
• Signage
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- Enhance
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- Colliers International
-
Colliers International is the world's third largest real estate
firm with 480 offices worldwide. We help them produce
industry-recognised reports and surveys aimed at the global
investment market. With an emphasis on clarity, readability and
information hierarchy, we've delivered documents which set the
standard for their corporate research surveys.
• Print literature
• Interactive pdfs
• Research reports
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- FGW First Class
-
Continuing our rail theme, Evolve created the strategy and
branding for the First Great Western's First Class service. This
was a separate service where differences in style, presentation and
price required a distinctive design style! After an audit and
experience of the service, we quickly recognised the need to
upgrade the perceptions of the service and highlight its value. Our
luxury identity is expressed through a tactile uncoated brochure
with subtle metallic finishes, an updated First Class lounge and
brushed steel signs. Plus you get a comfy seat and a paper!
• Brand Identity
• Brand strategy
• Print literature
• Photography style
• Advertising
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- First Class
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- Harestone
-
Harestone Interiors' brief to us was very simple. They are an
office interiors firm focused on providing high end, bespoke design
and fit out. They approached evolve to develop a website to
showcase their work. They were keen to keep the website and
navigation as simple as possible to ensure the gallery has a
viewer's full attention. To give the site a little twist, we also
added an option to 'tailor your site' with a colour scheme of your
choice, reflecting the flexibility and personal service they
offer.
• Website
• Photography
• Logo
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- Infinity
-
Infinity are based in the heart of the City of London and are
specialist providers of dedicated Business Continuity Services. We
were involved in helping to translate the Infinity brand online, in
print communications and through advertising. Unfortunately due to
client privacy we are not allowed to say much more than this, other
than the client was very happy.
"Many thanks for all of your hard work and for burning the
midnight oil to get this completed on time...A big big thanks to
you all for getting it live on time - really, really
appreciated". Head of Project Management, Infinity
• Website
• Print advertising
• Online advertising
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- Kate Hopewell-Smith
-
Kate is an exceptional lifestyle photographer whose work we
absolutely love! When she came to us in need of a new brand
identity, we were more than happy to work alongside her every step
of the way to ensure that we conveyed her style, personality and
talent in a distinctive visual identity. Now implemented across
print and web, we are pleased to hear that she has had an excellent
response gaining several major new clients.
• Brand identity
• Website
• Stationery
• Packaging
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- Kate Hopewell-Smith
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- Mamto
-
Mamto, a leading telecoms provider in Poland needed
a dynamic and upbeat identity to help communicate their mobile and
WAP offerings. After a number of workshops, working together with
the client and our strategists we created a much-loved identity
which works across all touch points of the brand. Sadly this
project did not come to fruition due a change in company structure
but we liked the creative result anyway!
• Naming
• Brand identity
• Print literature
• Website
• Mobile interface
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- Night Riviera
-
Not so long ago, the overnight sleeper train from Cornwall to
London looked to be under threat. But, after passengers protested,
the much-loved service was resurrected and Evolve won the bid to
rebrand the service, giving it the presence and credit it deserved.
With a simple feather device, we developed a new styling that spoke
of calm, relaxation and space. Since then, the service has gone
from strength to strength and grown in clientele.
• Identity
• Print literature
• Advertising
• Photography
• Vehicle livery
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- NHS
-
We'll be honest: we're not pretending to be the sole agency for
this huge organisation! Our work for the NHS tends to involve
small, short-scale projects with a focus on efficiency. Operating
on a fast turnaround with very tight budgets, we have the expertise
to deliver exceptional information design in the blink of an
eye.
We work with nurses on a ground level, producing valuable
literature for conferences. Keeping costs and timings to an
absolute minimum, we work hard to develop clean, clear reports with
a strong emphasis on information hierarchy.
• Print literature
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- Ofra Shelef
-
Ofra Shelef, an exclusive jewellery designer, produces stunning
and unique high-fashion pieces from her studio (with clients such
as Paul Smith!). Ofra needed an identity to give her that
professional edge and make her memorable in the marketplace. Evolve
created an identity and style which positioned her jewellery in the
top sector of the market and gave it a cutting edge 'quirky' tone.
The elegant logo, unique photography style and rich colour palette
helped make the real treasures - her designs; shine out from the
page.
• Identity
• Print literature
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- Sportaway
-
Sport:Away is a sports holiday company specialising in tennis
and fitness breaks overseas for all ages. They came to Evolve last
year in need of a real overhaul - an updated brochure, website,
posters, adverts and email templates as their existing
communications were starting to look tired. After an audit of their
current materials, we injected some energy into their photography
and styling, interpreting these into an inspiring brochure and easy
to use website. The new design gave them a whole new lease of life
and has already increased their bookings.
• Print literature
• Photography
• Website
• Advertising
• Email
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- The Economist
-
The Economist came to Evolve for help developing their online
brand guidelines. With a powerful brand identity already in place
in print communications, they were very keen to ensure that the
impact wouldn't be diluted in a digital format. At the time, many
companies were still producing printed brand guidelines. Our online
version broke the mould making them more accessible and cheaper to
update. We are pleased to see that several years on, the guidelines
have been followed rigorously and their brand is stronger than
ever.
• Digital brand guidelines
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- Validus
-
Evolve have acted as brand guardian for Validus since their
launch in 2002. As a property investment company in developing
economies, the priority was to create a strong brand that people
felt they could trust. Their mission was 'to exceed expectations in
everything they do'. Their aim was to go beyond the norm and go the
extra mile, helping differentiate themselves from the other
players. Evolve created a strong, powerful identity that was
flexible enough to help the company grow into other markets and
subsequently create sub-brands.
• Brand identity
• Brand strategy
• Naming
• Website & animation
• Print literature
• Exhibition design
• Advertising
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- Validus
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- V&A
-
The Victoria & Albert Museum came to us in the run up to
'Brand New', an exhibition exploring how consumerism has affected
our personal identity. The design utilised the iconic barcode
throughout, adapted slightly to suit various applications.
Portraits continued the theme, with endless reams of brand names
constructing the image.
• Print literature
• Website
• Animation
• Invites
• Merchandise
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- V&A
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- VEF Group
-
The VEF Group consists of three companies that Evolve worked
with for some time: VEF, Validus and Venturus. A 'Group' identity
was needed to relay shared reports and promotions. This was no easy
task! The new identity needed to reflect the image and attitudes of
all three companies, while maintaining a focused front for B2B
communication and supporting VEF's existing reputation.
• Brand identity
• Brand architecture
• Office interiors
• Print literature
• Photography
• Website
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- Venturus
-
Evolve have been working with Venturus, an overseas property
specialist, from day one. Whilst many property companies rely on a
formal, corporate tone, Venturus were particularly keen to show off
their high-energy approach and flexible attitude. Our unique
tagline 'A spark of inspiration in property' was hugely successful
in setting the tone and approach of the business. The popular
identity, tone and innovative paint swatch system for displaying
properties gave them the flair and distinction that they were
after.
• Naming
• Brand identity
• Brand strategy
• Print literature
• Website
• Animation
• Exhibition
• Advertising
• Credit card design
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- VEF
-
Unfortunately VEF is one of our few
clients who was hit by the recent recession and now no longer
exists. We developed the brand over ten years ago from their
initial mission - 'to protect and care'. This was used as the
backbone for our approach to position and brand VEF as the
market leader in French property. The brand identity was so
distinctive and successful that VEF continually fought off
imitators in the court room! As brand creators and guardians we
ensured a consistent brand experience and identity was achieved,
from their website (achieving 15,000+ hits a day) to exhibition
design, through to the never ending print
communications!
• Brand identity & strategy
• Brand architecture
• Print literature
• Website & animation
• Photography
• Exhibition environment
• Office interiors
• Advertising
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- Claude Hooper
-
Claude Hooper is an interior design company with a solid
reputation for creating masterpieces in truly record time. We
worked with their team to develop an advertising campaign that
would run the distance and show off their spatial genius.
• Advertising
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- Indian Cowboy Snacks
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- Indian Cowboy Snacks
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- RE Hotel
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- RE Hotel
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- Contact us
-
Hello...
We'd love to meet you. If you would like to get in touch call us
on 020 3176 0938 or drop us an email at
hello@evolveagency.com

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