• About us
  • In a nutshell...
    We are an exciting and creative brand & advertising agency based near London Bridge in vibrant Bermondsey Street. Our experience spans across all kinds of specialist areas from brand identity, communications strategy, print design, advertising, web design to environment design, signage, wayfinding and vehicle livery. Take a look at some of our work

    All shapes and sizes!
    Our clients vary from large FTSE 100 listed organisations to the smallest of start up businesses. We have extensive experience in creating brands, marketing initiatives and advertising campaigns with large agency experience and a wealth of strategic knowledge. Take a look at some of our case studies.

    Who are we?
    We are a group of creative and strategic individuals from various backgrounds in branding, from Creative Directors to Brand Managers. Together we bring a wealth of knowledge and energy to every project we work on. We love what we do and we've been told we're a pleasure to work with.

    Where are we?
    We're in one of the most vibrant and historic neighbourhoods in the heart of London and we love being surrounded by the atmosphere around Bermondsey Street, Borough Market and London Bridge. Here's a taster...Contact us
    Borough_local_area


    vary from large FTSE 100 listed organisations to the smallest of start up businesses. We have extensive experience in creating brands, marketing initiatives and advertising campaigns with large agency experience and a wealth of strategic knowledge. Take a look at some of our
  • Sectors
  • Property
  • In such a highly competitive market, branding spaces, places and the built environment is important for many of our property clients. We've worked with a wide range of businesses across the sector, from consultancies and national developers through to local estate agents. We understand that with a strategic and detailed approach, any place can be shaped into a brand. Not only does this result in shaping the self-image of the place; be it an address, a building, a new scheme or a community, but it also results in product differentiation, added value and ultimately, sales.

    Not only do we understand the importance of building property brands, but we also know that marketing and implementing the brand is vital too. As many schemes have a long shelf life often running several years, we also know that a fresh and integrated marketing approach is vital too. From brochures to hoardings, websites and beyond, we design for all areas related to residential and commercial property.


    Strategic

    • Brand strategy & positioning
    • Site visits and area research
    • Target market profiles
    • Marketing approach
    • Naming

    Creative

    Brand identity
    • Logo and identity assets
    • Brochures & print literature
    • Pitch & tender documents
    • Technical information design
    • Sales and marketing suite design
    • Hoardings
    Signage & way finding systems
    Websites and microsites
    • Video & Web 2.0
    • Advertising & promotionals
    • Launch events

  • Transport
  • Branding a service poses a specialist marketing challenge, especially when that service supports thousands of people every day. From train operators to airlines, an inconsistent brand perception results in poor communication, irritated customers, and ultimately less  sales. We regularly hear from our clients that attracting and retaining customers, even during periods of disruption, is one of the most pressing issues that the transport industry faces today. With a staggering choice of travel options available in today's market, a powerful brand and consistent marketing can be the vital difference between the road to success and multi-million pound failure.

    Across trainlines and airlines, there are a vast number of potential brand touch points that can be exploited to relay a strong, consistent message. From the fleet, signage and uniforms to timetables, websites and posters, we make sure the message is heard. We are here to help companies put together a clear strategy to make the most of their journey as well as their brand.


    Strategic

    Brand strategy & positioning
    • Campaign development
    • Product / service naming
    • Tone of voice guidelines
    • Target market profiles
    • Marketing approach

    Creative

    Brand identity
    • Logo and identity assets
    • Fleet / livery design
    • Print literature
    • Information design
    • Uniform design
    • Advertising and promotionals
    Websites and microsites
    • Video & Web 2.0
    • Environment design
    • Signage & wayfinding

  • Financial
  • It's a known fact that when it comes to money, consumers turn to trusted brand names - after all, they have the experience, knowledge and economic status to sail out of most storms. However, poor communication can cause major leaks in consumer confidence…dangerous territory for any financial body. Staying watertight depends on clear, consistent communication of values, an approachable voice and well-researched, user-friendly interfaces.

    We've worked with numerous financial institutions - including banks, foreign exchange bureaus, asset managers and investment groups, to develop strong brand identities, which help them maintain healthy, long-term client relationships. What's more, our powerful identities are flexible - helping several of our clients expand into other markets, introducing new partners, sub-brands and specialist services as the company grows.


    Strategic

    Brand strategy
    • Campaign development
    • Product / service naming
    • Tone of voice guidelines

    Creative

    Brand identity
    • Logo and identity assets
    • Corporate literature
    • Stationery
    • Annual reports
    • Information design
    • Photography
    • Promotionals and direct mail
    Websites and microsites

  • Not for profit
  • Driven by passion and the potentially life-saving messages they need to communicate, not-for-profit organisations are perfectly placed to be powerful communicators. However, with so many organisations fighting for attention and funding it can be hard to scratch the public conscience and get under people's skin. Whether the focus is raising awareness, donations or promoting events, we understand the complex challenges NFP's face. Balancing a wide array of needs - creating impact, inspiring the public, changing behavioural patterns, setting the right tone...it's a fine art that we practice daily.

    We work with NFP's from a range of backgrounds, from Cancer Research UK to The Children's Trust, to help them to make a splash with exciting, impactful campaigns that really get people talking. Our strategic approach ensures that our clients are able to build solid foundations, developing long-term sustainability and support for their cause, saving valuable funds in the process. We also offer lower rates for NFP's. Get in touch with the studio to find out how we can help you.


    Strategic

    Brand strategy
    • Information strategy
    • Tone of voice
    • Message communication strategy

    Creative

    Brand identity
    • Logo and identity assets
    • Print literature
    • E-communications
    • Awareness campaigns, including
    • Advertising, promotionals and direct mail
    • Form design
    Websites & microsites

  • Small business
  • We love working with small businesses. We have endless experience creating top brands for big blue-chip companies, but we also understand how difficult it can be to get your business heard with a limited budget. When Evolve was set up back in 2002, our aim was to make powerful branding available to any company; big or small. We deliver the design skill and know-how associated with big agencies, but without the hefty price tag. Working with you, we look at how you can shine amongst your competitors with a clear and focused message, and create a distinctive brand for your business.

    From coming up with a name through to creating your identity, stationery and collateral, we will help you to develop a presence and personality that gets recognised for all the right reasons, by all the right people.

     

    Strategic

    • Brand strategy & values
    • Positioning
    • Competitor analysis

     

    Creative

    • Brand identity
    • Logo and identity assets
    • Stationery design
    • Print literature

    • Websites

  • Services
  • Brand identity
  • A brand is more than just a logo. It involves developing a distinctive visual toolkit that works across multiple platforms and touch points. A combination of many elements - the logo, typography, tone of voice, colour palette, graphics and imagery style will ensure your brand identity stands out from the crowd and still looks fresh in five years' time.

     

  • Print literature
  • Print is not dead! Despite the growth of the web and digital communications we continue to produce a diverse range of print materials such as brochures, books, annual reports, pitch documents, manuals, direct mail, invitations and posters. Anything that can be printed, we can design.

  • Brand strategy
  • Brand strategy gives us the chance to get to the root of our clients' business, helping them to maximise impact and ongoing sales, use their budgets effectively and fine-tune their marketing approach. This covers strategic direction, brand architecture, brand experience, competitor analysis, profiling and much more, depending on each project.

    Our brand workshops are open and relaxed with key members of your organisation. A brainstorming session getting all the ideas on the table are channeled into a strategy to unite your business around a relevant brand promise. The end result will define your brand definition and positioning, giving you a platform to push your business forward.

  • Marketing
  • Covering every aspect from developing the initial marketing approach, to implementing it across various communication platforms such as advertising, ambient media and direct mail, our marketing experience means we look at every opportunity to get your message across to the right people.

  • Digital
  • As the digital world becomes more and more a part of our lives, it's becoming increasingly important for brands to embrace integrated marketing. We encourage our clients to think on and offline, to create a seamless brand experience that reaches every level and audience. Our digital output includes websites, microsites, online advertising, search engine optimisation, viral marketing, blogs, touch screen and interface design, animation, social networking management and much more.

  • Environment
  • Branding spaces and places is an area where we really shine. From reception areas, marketing suites, exhibitions and outdoor launches through to offices and staff areas we have the experience and expertise that few agencies could rival. We love to help companies large or small interpret their brand into exciting, inspiring environments that will get people talking and stand the test of time. We can work with your existing suppliers, or project manage the whole process so you never need to lift a finger.

  • Livery
  • For some of our clients (especially couriers and train operators) livery is a major advertising space with a truckload of potential. Designing for trains, planes and automobiles, we built our reputation dealing with the unique challenges of livery design. Paint vs. decal? Pantone matching? Safety restrictions? Just ask the experts.

  • Signage
  • Signage can be underrated, but it's most likely to be the first contact a customer has with your brand. As we know, first impressions count! Many of our projects include signage as a key touch point of the brand, to show customers how valuable you are every step of the way.  We work with a range of suppliers to ensure that your signage is installed professionally, lasts for as long as you need, withstands weather and vandalism, and blends appropriately with its environment.

  • Blog
  • 2010
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  • Small company - big brand experience
  • monmouth2

    Launching a coffee shop must be one of the most competitive retail spaces on the high street at the moment. Thanks to international travel, many of us have frequented the boutique style, pavement cafés in Paris, sipping a 'latte' and watching the world go by. And thanks to the copycats of this world we have also inherited this fashionable pastime, albeit not achieved in quite the same way. Take a beautiful experience, mix it with a large corporation, add hundreds of chains and you end up with an average selection of brands such Starbucks, Nero and Costa to name a few. They all have a strong brand identity (as opposed to brand) presence and have become so common that they are as regular as the old corner shop. However, this is where the differentiation stops. I know there will be some avid coffee drinkers who will disagree with what I'm about to say, however I see llittle difference between the coffee, the plastic tasting pastries, the stock shots of tumbling coffee beans or the contrived interiors, in any of them.

    monmouth1

    In contrast, I sit in a small coffee shop on the corner of Borough Market, called Monmouth. I visit this great place regularly, sometimes for 5 minutes, sometimes longer. The staff are friendly and efficient, and seem to appreciate every type of coffee combination and there are only a few! Where quality not quantity prevails. They make seriously good coffee. The genuinely rustic floorboards, the wobbly wooden stools (health and safety would have a field day), the candles they light everyday in the winter, the crooked fan that fails miserably at cooling the space in the summer, the 'help yourself' bread and jam for £3, all add to the character of the place. I love the fact that everyone who visits is so different using the space like it's their home, like a meeting space, like a place to escape to. I love everything about the experience which seems so effortlessly simple, with no big brand programme behind it, just pure passion and vision. It just goes to show that a small company can achieve a big brand experience. http://www.monmouthcoffee.co.uk/

    P.S. I never liked coffee of any sort but Monmouth has me hooked on their Macchiato something no other coffee shop has managed to do

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  • Audi trademark in the dark
  • Audi

    I was driving home at dusk the other night, along with the sea of other traffic and there it was; something that has caught my eye a lot recently. The slick, new Audi LED headlights. Some might think they are a bit over the top, or at a push a bit "bling" but for me they are none of these. They remind me of something glamorous, sophisticated and slightly Hollywood in a way. I love the fact that I know that it is an Audi behind me without even seeing the logo, the name or the shape of the car. Just the lights. They have become a wonderfully simple trademark of the brand, that goes beyond the logo. There aren't many brands that have achieved this... in the dark. There are a few of the old favourites such as the ipod cable that glowed in the dark across every great city but using Apple AGAIN as an example of great branding seems a bit tedious (even if I do love Apple!). I'm not sure if this simple piece of design has or can be trademarked but you can bet the copy cats will be out in force if they haven't! I for one will be very disappointed to find out it the car behind is a Nissan Micra!

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  • On shoot, behind the scenes
  • On a sunny summer's day last week we went out to help photograph one of our projects we're currently working on. Country living and quintessential Kent were the style of the images we were capturing on the day, and what a scorcher of a day it was. I was able to top up my tan helping the photographer by holding the large light reflector - bonus! It was really interesting to see how much time and effort it takes to get THAT perfect picture, and just how much time it takes to organise a shoot, with all the props. Overall it was an all-round perfect day and we managed to capture some fantastic photographs. Watch this space to see the images in-situ...

    Photoshoot - Sancia

  • 18
  • Branding trains
  • Designing for trains is an extremely exciting and rewarding experience. You just can't beat seeing that shiny new fleet, with your design on it, pass you one day at the train station. However, the job comes with its challenges.

    First_Great_Western_Branding

    One of the things to consider is the fact that trains are dual directional. As a designer you need to imagine what the design will look like when it is going forwards as well as backwards. It is also good to consider how it will look when it is on the move and if possible take leverage on this, to give more impact. For example, a design we worked on for First Great Western, consists of beautiful lines which when the train is moving, backwards or forwards, animate up and down at high speeds. We took a similar approach for First Capital Connects fleet. It is worth bearing in mind that trains are designed in a particular way for a reason. The best approach to designing train livery is to Evolve rather than revolutionise.

    The rail industry is steeped in an amazing history. Fortunately, there are still hints of the romanticism of train travel out there, despite much of this being blighted by the negative press on commuter lines. With romanticism, comes heritage. This heritage brings with it some unique quirks, which unless you are an avid enthusiast you just would not know about. These should be considered and broached carefully if you plan to change them. Do this at your peril and prepare for a few sleepless nights! Having suggested that a particular train operator use platinum silver for First Class, rather than the standard yellow was not well received by everyone. You live and learn…and compromise!

    The other big thing to consider is that it is not just about the train. These mighty, powerful vehicles not only transport customers, they also represent a brand. This brand expresses itself across its fleet but also across various mediums and marketing channels. It is important that the design is flexible and unique enough to work across anything from the livery, fabrics, signage of the train to the website, advertising, posters, timetables…there are endless brand touchpoints for a train operator and all are important. An inconsistent brand delivers bad communication, mixed messages, annoyed customers and ultimately less people wanting to travel by train. One person who knows the impact of branding in the rail industry is Elaine Holt, Managing Director for First Capital Connect.

    "Evolve Agency have worked with us for many years on a number of brand and livery projects and have delivered a consistently high standard of design. They're approach is not just about delivering great brand design but also about helping solve a business problem. The recent work they created for our Thameslink Programme initiative has been hugely successful in helping us communicate our messages" - Elaine Holt

    Beyond the brand, there are the all important safety aspects and regulations which the designer must allow for and take on board (excuse the pun!) before designing the livery for a train fleet. There are endless things to consider such as the effects of wear and tear, graffiti, the speed of the train, paint vs vinyl, train washing, reflectance, pollution, weather (come rain or shine), disability standards… the list goes on. Which leads me on to why it is so important to work with a strong team of people who have tested and deliberated over many of the subjects above and know the best technical solution to ensure your design is successful and more importantly lasts.  A helpful, visionary client, a dynamic, strategic design agency and an experienced, high quality vehicle livery expert are all you need for a successful train livery project.

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  • Hoarding Horror
  • Take an image of a happy couple giving each other a piggy-back or clinking champagne glasses in a pristine show home and you have the standard boring hoarding for yet another property development. We're constantly on the lookout for hoarding gems, and you're bound to have come across a few yourself.

    Many companies ignore the potential of hoardings altogether and simply plaster the area with a soup of logos or a few clichéd stock photos. They do very little to inspire the passer-by, and cause resentment amongst current residents that they have to put up with a public eyesore on their street.

    Hoarding is a great opportunity, not to mention a vast space - in some cases we are talking about a mile or more of free advertising - to use engaging, impactful design and really shout about your brand.  In the majority of cases, the hoarding will be the first touchpoint for potential customers and as we all know, first impressions count.

    Walking down one of London's streets last week I came across a hoarding which simply said 'For more information visit our website'.  I was lost for words when I noticed there was no website address to accompany it. The following day, I passed a hoarding, which gave no information and simply said 'To let'. Within a week of the hoarding going up, it had been grafittied to read 'Toilet'.

    If companies want to stand out, rather than disappear in the urban environment, then the opportunity is there for them. People will be far more excited about seeing something out of the ordinary, will naturally be curious to find out more and will want to be a part of what you are doing. Even if these leads don't go on to be hard sales, it provides valuable data capture for future marketing.

    We've gathered together a few examples below of hoardings that we think go the extra mile. If you spotted a great hoarding lately, why not share it with us?

    inspiring_hoardings

     

    and here is one we did earlier....

    boxgrove_hoarding1

     

    and another....

    Graylingwell_33

  • 22
  • Let's talk to people
  • In the business world, what sets you apart from competitors? "We're professional", "Our people make the difference", "We've been in business since 1962"…etc, etc. I've heard it all a million times before, and it really does make me yawn…Shouldn't all businesses be professional?! Does it really matter whether you've been around for 100 years or 10 years? Even if it does matter, there are lots of other ways to communicate heritage as opposed to literally having to spell it out.

    As a former Brand Manager for a large corporate firm, this is what used to irritate me the most about the industry. Companies seemed to be scared to challenge established order and think of innovative ways to get their message across for fear of being different and raising too many eyebrows. There is such a stale 'old school' world out there and it makes me wonder whether they will get left behind eventually because they don't seem to be thinking forwards and into the future.

    And it seems that businesses forget they are talking to human beings. Even though B2B communication seems to do just that, let's not forget that we are always talking to people.  Even if the final decision maker is 'the Board', that Board consists of human beings - people with emotions, desires and feelings.  So why don't corporate businesses ever try to tap into those human emotions and instincts? We should be thinking about what makes people tick. What people respond to, and what they connect with. Let's face it, most people don't want to read jargon and corporate spiel; instead they need to understand, be inspired and trust you. Personally, I think Business-to-Business should be renamed as a category: 'People-to-People'.

  • 23
  • Brand guidelines
  • As both creators and implementers of brand identities, we have seen and read many guidelines. Many are a by-product of a recent rebrand and are sent via an email. However, companies are really missing a trick here. A rebrand can signify a multitude of things such as a takeover, merger, change in direction, refresh, consistency... the list goes on. Guidelines are great at communicating consistency. What they don't get across is the big idea, the excitement, the strategic thinking, the reason for the change. They don't inspire agencies to maybe work or think differently. Don't get me wrong, guidelines have their place, but they can be quite functional and definitely don't inspire designers to open them when a new brief comes in. 

    gathering_dust

    Over the last few years we have produced a number of brand guidelines for some of our larger clients and have introduced a workshop or event pulling all roster agencies together to inspire and engage. At the end of the day most guidelines no matter how good they are, tend to sit in an inbox or gather dust in the corner of someone's desk. Surely a rebrand deserves more than this? If not, before long the brand may start gathering dust too! Let me know your thoughts.

  • Brand confusion – addressing the needs of the audience
  • Too often brands confuse their message to the point that the customer can't work out the meaning of the message or the product hierachy, making it difficult for them to make a buying decision. It's easy to be so familiar with your brand and products that internally, everything makes sense, but to the average customer it makes no sense whatsoever. Let's take a look at two of the most profitable brands in their sectors today and how confusing their messages once were.

    Both Porsche and Apple where having a hard time attracting new customers despite having a loyal client base. At the time, Apple had models such as the 7200, 8600, SE30, Qudra, Centris and Classic amongst others. Porsche had the 924, 944, 911, 964...you get the picture. Basically a bunch of products that to a potential new customer meant nothing. It was very hard for the customer to work out what they should be buying. So, to solve this problem both companies stripped their entire product lines to two core products. For Porsche it was the Boxster and the 911 and for Apple it was the iMac and the G4 (I worked at Apple at this time and it was a revelation to us all).

    This approach would appear, by many CEO's and Brand Managers, to be drastic and wrong, "how can you reduce your product line when we are losing customers; surely we need to add products?!" But this strategy enabled both companies to develop a clear strategy and message that everyone could clearly understand. If you wanted an affordable Porsche you bought a Boxster, an affordable Apple, you bought an iMac. People understood what they were buying.

    Porsche and Apple addressed the needs of their audience and this key point is the most bypassed step in the development of many brands and products. Both Apple and Porsche have now expanded their product lines, but both deliver a new product with a clear message, making it easier for customers to make choices and because of their approach, both Apple and Porsche command a significant premium over their competitors.

    The key point here is that brand strategy should focus on removing complexity from people's lives. It's about being humanistic and simple in your approach. Fewer products as opposed to masses of choice makes it easier for customers to make the right decisions.

  • 27
  • Going for Gold!
  • GP_overview

    After only 4 months since the scheme launched, we're very excited to hear that Graylingwell Park has been shortlisted for an award in the 'Best Marketing Initiative' category of the Housebuilder Innovation Awards 2010. Recognising achievements of those leading the way in innovation, the blood, sweat and tears after what's been a year-long project makes it all worth it.

    GP_BEFORE_AFTER

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  • About
  • This blog package is powered by umbraco cms

    Html is based on the sandbox theme, with css from the k2 for sandbox, ported to umbraco

    The package is based on work by Mr. Geyssens, Mr. Hartvig, Mr. Bock and Mr. Ploug

  • 2011
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  • A train of seats!
  • MoreSeats

    We were tasked with creating a campaign to communicate the benefits of the extra 6,500 seats on First Capital Connect's Great Northern route. With a huge pre and post Christmas awareness campaign, we developed the strategy and visual direction across various media, from tube escalators to lamposts to radio ads to office water cups - it successfully launched in December 2010. Currently undergoing rigorous passenger research, the latest phase of brand track results prove that the campaign has been very effective in communicating this exciting message to busy commuters around London and the Great Northern route. We'll get a case study up soon.

    FCC_ONLINE_ADS_SWITCH_CAR_728Wx90H_v2

     

     

     

  • 11
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  • Beyond the sandwich…
  • There are the obvious brand experiences I like such as the warm, clean, modern environment, the fresh, locally sourced ingredients, the friendly and efficient staff, their social and environmental policies etc. But it goes beyond the sandwich as to why I find I'm attracted to the brand and why it sticks in my mind. It's their tone of voice that really stands out for me. The way they write about their food, their staff, their beliefs that successfully gets across such a genuine passion for what they do. The quirky and visually simple posters in store are an entertaining read while you munch over lunch. The attention to detail and care in what they say and how they say it filters right down to their witty apologies in having to charge VAT if you are eating in. Creating this tone of voice is by no means an easy feat. Many have tried and failed by sounding too cheesy, artificial and over friendly. It's that simple, genuine, friendly approach that just connects with me, like it's someone I know or a friend.

    This uncomplicated and simple approach is a common theme that runs through the whole experience -  from the consistent but not boring sandwich choice, the messaging, the graphics, the uniforms, the signage, the interior etc, all which make lunch at Pret a simple and pleasurable affair. This simplicity has helped the brand stand the test of time. Ever since the launch in London in 1986, the brand has evolved and grown over time and yet has achieved a timeless style that allows the brand to change and respond in the competitive world of selling sandwiches. I'm off for lunch..."The Christmas lunch is back"

  • 18
  • The Regent arrives!
  • You've seen the press ads, now we can reveal...it was us! Working across all comms, we created the visual identity for the launch of the 'The Regent Battersea' for Linden Homes.

    The Regent is a collection of luxury apartments situated in the heart of the cosmopolitan Battersea, and they are launching on the 26th November!

    Enjoy!

    BATTERSEA_BLOG

  • 29
  • How to get the best out of a creative agency
  • No one likes spending more money than they have to, nor do they like waiting for something longer than necessary, unless you are, of course, the idle rich. For example, let's pretend your car was not working as it should do and you take it to a garage. The first question the mechanic will ask is 'what's wrong with it?' (or indeed, something to that effect, don't want to speak on behalf of all mechanics here). Chances are, you won't turn around and say 'I don't know, you're the expert, fix it!'. Taking that approach will pretty much guarantee your car being out of service for a lot longer than it needs be as they try and find the fault themselves., as well as a hefty bill whilst they explore every avenue. Even if your knowledge of cars goes as far as knowing that some are blue and some are red, you will at least give the best explanation you can of the problem. Armed with that knowledge, the mechanic will then set about solving that problem in as quick and cost effective time as possible (unless you have seen them on Rogue Traders recently). It's fair to say too, the more info you give, the quicker and easier the problem is to solve.

    Exactly the same can be said for working with creative agencies.

    Speaking generally, creative agencies are there to solve problems too. You've set up a new company but need branding, what can we do about that? You are launching a new product and would like to market it, what are the best media channels to use?  As the experts, it's down to us to solve whatever the issue may be, but the more information we have, then chances are the quicker the problem is solved, with less spend and a better overall result. You don't need to be a creative whizz at all, that's for us to worry about, but answering some very simple questions right at the start will help prevent proof after proof being generated, idea after idea being scrapped, and inevitably the bill getting larger and larger.

    What: Very simple, what is it you are trying to achieve, or what is the issue you need solving? Are you looking for a re-brand? Are you looking to create an advertising campaign? Are you launching a new product or service, or event?

    Why: So we have decided what the goal is, but why are you doing it? Are you trying to increase sales and/or revenue? Are you raising awareness of a new campaign or product? Are you trying to recruit people to an organisation or event?

    Who: So, all know what we are doing, and why we are doing it, but who are we doing it for? Are you appealing to a certain age range, a certain skill set, a particular lifestyle?

    When: Great, we know what we are doing, why we are doing it and who we are doing it for, so the all important question… when do you need it for?  (Guaranteed the question to raise the most eyebrows and looks around the room!)

    Equipped with that knowledge, the creative agency can then begin to answer their most important question: How? And rather than standing at a crossroads with blank signs, no streetlights and with a thousand different routes to try, they are at the beginning of a clear lit road with a clear indication of the route (and I promise to never use that analogy again!)

    Initial ideas will be a lot closer to what you originally had in mind. The development of these ideas will occur a lot more efficiently. The ultimate result will be to the brief and - probably most importantly - within the budget.

    Use your agency wisely!

  • 12
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  • The magic unveiled - before and after
  • Whether we are helping launch a brand for a new company or launching a property development, it still amazes me how we manage to transform spaces, in such a short space of time. The brand launches we have worked on tend to have slightly more time and planning. However, with all the months of planning involved, the property launches seem to have a common lastminute.com theme no matter who, what or where. In the short space of time the magic happens and the Sales and Marketing Suite is ready for a weekend launch or VIP evening. One of my most vivid memories is the launch of one large development where I clearly remember the signage team hanging off the building in the rain on a Friday evening at 9.30pm with the pending launch happening the next day. Debris from packaging strewn everywhere, drills buzzing, pizzas arriving and some very heavy eyelids. The beauty of the chaos is that the result is always magnificent. See some of our before and after creations - most are just 24hrs between before and after!

    battersea_b4_after

    re_b4_after

    tlp_b4_after

    gp_b4_after

    enhance_b4_after

  • 12
  • The making (and demise) of Derek
  • We (especially Nikki) had a lot of fun creating Derek to enter him into Creative Review's paper man competition. And all the hard work (and fun) paid off because guess what?? We only went and won, and are featured on the Creative Review blog. His short life was not in vain. Good old Derek.

    DeadDerek

     

  • 14
  • For the love of Reiss
  • Who does not love shopping for clothes. Well, that is unless you happen to shop in one of 'those' high street stores where you are picking up clothes from the floor because the racks are so overstuffed (you know which ones I mean). Not a great brand experience, no.

    There are however still some stores where you can shop for good quality clothing, and that are still quite affordable (especially around this time of year...January sale anyone?).

    Mary Portas has just published her report on the high street, and it is in trouble. Online shopping is very popular right now. It would take a certain type of store to get you away from the comfort of your sofa and braving the (dwindling) crowds on the high street.

    One such store is Reiss, and it is a fantastic brand in my opinion. Their identity is spot on, with a very high end feel. The clothing is amazing quality, and although priced certainly more toward the high end of the high street spectrum, it somehow seems worth it.

    The thing I love most about my (regular) shopping trips to Reiss is the way I feel throughout the whole experience. Upon entering the store every time, I am greeted with a warm, friendly and not too in-my-face 'hello'.

    The staff are never intrusive and are always on hand to help. The store is always presented immaculately, with the shelves not too abundant, giving it the feel of a designer store.

    The quality of the clothing is fantastic, and they even provide their own tailoring service for those perhaps party-induced wears and tears.

    The introduction of their very own bespoke suit service for men really cemented Reiss for me as a wholly satisfying shopping destination. For me, this particular brand extension is the next best thing to Saville Row!

    I could harp on about this store for a long time, but in this economic climate, I certainly am craving that little bit of affordable luxury, and Reiss delivers on this score. Get me to the high street! Go on, treat yourself.

  • 2012
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  • Evolve's 2012 predictions
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    Happy new year to all our clients past, present and future. And what of the future you may ask. Well, blogs and news websites are getting their 2 pence in (I was going to say 10 pence but there is a recession on!) and telling us what they think is going to happen in the world of branding and design this year.

    Some blogs are telling us that there will be a lot more free creative pitching going on. Some are telling us that budgets are so slashed that we shall have to do more work for less money. And all of them are telling us that there are certainly tough times ahead. Its all very cheery isn't it?!

    Well, we at Evolve are a positive bunch. Great, intelligent creativity does not stem from negative thinking surely? We predict 2012 to be a great year. Yes, we are aware that there is a recession on, but situations never stay the same, they must (sorry) evolve.

    The luxury sector is actually thriving through all this unrest, and our experience in the luxury sector continues to soar, with new briefs coming in all the time.

    This year we predict many people in business will go it alone. Blogging has never been more popular. Social networking never busier. The Apprentice is still entertaining us with the UK's 'business elite'. People are finding that if they have a great idea for a business it is easier for them to start something up as they already have a ready made database of potential clients to target  through the likes of Facebook and Twitter. All sounds great doesn't it?

    It is great, but for a startup business to succeed and have staying power, it needs not only a great identity but great strategic thinking behind it. Its not just about having a nice logo! We at Evolve have many years experience of creating exciting brands for startup businesses so as I mentioned, I feel its going to be a good year.

    We continue to build on our already strong relationships with our current clients and have been inundated with inquiries since getting back into the office after the new year break, and the feeling I get is that we will only get busier, lucky us!

    The other thing to think about this year is that more and more people are deciding to opt for 'staycations' rather than heading abroad, so more and more hotels are having to sharpen up their identities to compete in the UK market. People are craving that bit of luxury when they go and stay in a hotel, and a 'luxurious' identity alone will not achieve this.

    When we rebranded a 3-star Days Inn hotel in Shoreditch and positioned it as a 4-star boutique hotel destination, our expertise in brand experience came into play, as the way you interact with all brand touchpoints, including staff, is incredibly important.

    My last prediction is centered around the food and drink industry. The 'Come Dine With Me' revolution (?) is encouraging people to entertain friends at home. This in turn is forcing restaurants to go down the voucher and deal-website routes. There is an argument to say that this is damaging their brand, as it is hard to come back up to full price if you have been discounting at 50%!

    More than ever, restaurants need to be strengthening their brand through not only a great identity, but through the entire brand experience. Why not take a leaf out of Marco Pierre White's book and actually up your prices during the recession. If you are going to have less customers you might as well charge them more. It worked for him.

    So there, those are my predictions. Its not all doom and gloom after all is it? Positive thinking, intelligent creativity and a little bit of thinking outside the box should see us through 2012.

  • 2
  • 6
  • Dreaming of getting away?
  • Now that we have January over with us, our thoughts turn from detoxing (yawn) to holidays, and as Evolve have experience in branding hotels we thought we would gather our thoughts together and come up with a post about our favourite hotels around the world, both in terms of design and brand experience.

    Babington House is one that was pretty much screamed across the office when I put this to the team http://www.babingtonhouse.co.uk/. With its opulent decor and facilities that include a Cowshed Relax spa, heated pools as well as a cinema, I imagine it would be quite hard to leave!

    BADBINTON_HOUSE

    Our very own Nikki stayed in a fantastic hotel, the Mercure Amsterdam Arthur Frommer, on a recent trip to Amsterdam, and loved every minute! Some images of the hotel are below, simple yet effective I think you would agree. She loved it so much she cannot wait to go back, thats what you want from a holiday!

    HOTEL_Mercure_Amsterdam_Arthur_Frommer

    In regards to brand experience, http://www.greenmountainchalets.co.uk/ seems to tick a lot of boxes. Communal living, someone on hand to cook the evening meal, wine served, and all in the surroundings of chalet chic at its finest - sounds bliss - and as someone who has never had an interest in skiing before, i'm converted!

    In terms of sheer opulence and beauty, I would not mind having a trip to this place! http://www.hotelneri.com/ - beautiful.

    And keeping it close to home, the 5-star wonder that is http://www.the-berkeley.co.uk/.

    And of course, we can't forget http://www.hotelshoreditch.com/ - great identity, hmmm I wonder who did that then?

    Of course, our discussion did soon turn to bad hotel experiences, but I shall leave that for a later date...watch out!

    Nowadays it is more important than ever that your hotel has a great identity, to tempt people to actually book a holiday in the first place, as staycations are becoming more and more popular. Hotels really need to up their game, not only in terms of look, but how they make a guest feel during their experience.

    Of course, we cannot ignore the 'R' word, and investing money in tidying up your brand during a recession might seem like the last thing you would want to do, but I cannot stress how important and beneficial it would be.

    If, like me, you are in denial and have decided to 'opt out' of the recession, then you would have an amazing time at any of the hotels above!

    Now, roll on lunchtime so I can get booking!

  • 14
  • Love love love
  • Ahhh, valentines day is hear again, happens once a year you know. We have been having a discussion in the sutdio this morning about what valentines day means to us, and to be honest, very little however, that does not mean that we are not feeling the love here at Evolve HQ.

    We are loving Typography very much, and this numerical type is inspiring us for a very exciting project we are working on (all shall be revealed in April!).

    img-thing

    Screen Shot 2012-02-13 at 16.42.59

    club33_door01

    I personally love escaping to the country whenever possible, and I absolutely fell in love with the room interiors at http://www.thecrownamersham.com/. Having helped to create luxury brands over the years, we feel that luxury should feel effortless, and my experience here was just that. Great simple design.

    lodgings-2

    One thing we are all big fans of here at Evolve is the Aesop brand, and we have fallen hard for the interior of its Soho branch, with its luxuriously sparse feel.

    aesopsoho1

    So there you go, just a few things we are loving here in the sudio. We love love so much, its even included in our name!

  • 20
  • Fashion, darling!
  • Having seen the Erdem fashion show taking place just across the road at the White Cube gallery on Bermondsey Street, it inspired me to share with you some of our fashion-inspired work we have recently done for Saffron Square.

    SAFFRON_BLOG

     

    We took inspiration from the 4 most fashionable cities in the world....London, New York, Milan and Paris, and filtered these influences down through the identity and into the interiors of the apartments, giving the customer a choice of which city they identified with the most.

    The result is a strong, fashion-led identity, adding that touch of glamour to an up and coming area of London.

  • 3
  • 13
  • Hungry for colour
  • The Pantone swatch has become a bit of a design classic. In its original form it is slightly utilitarian but also demonstrates pure simplicity that we all love. French food designer Emilie de Griottes has come up with a different interpretation. Still beautifully simple and perfect for our appetite for colour at Evolve.

    PANTONES

     

     

     

  • 26
  • Luxury
  • I recently saw an advert in Conde Nast Traveler magazine claiming boldly that luxury is overrated. At first I was interested in the different angle on the subject of luxury brands in the current climate. I disagree with this statement as it largely depends on the definition of luxury.

    Luxury can mean different things to all of us, depending on the environment we are in. For example my luxury needs, if traveling First Class on a commuter train, are very different to the ones if I had the luxury of traveling First Class on an airline. Whilst they are different, they are just as important and demanding, and require the brand to be continually responding to and meeting my specific needs and expectations.

    Whether you're buying a first class ticket, penthouse apartment, luxury holiday, expensive car, luxury is expressed in many different ways. The customer has expectations that must be met throughout the whole experience, so that not only do they leave with a desire for more but better still, speaking highly of the experience.

    Having worked on many luxury brands from American Express Platinum card, First Great Western First Class, ELAL First Class, The Residence, Guildford and more, I have found luxury is less tangible and goes beyond the obvious bling and one size doesn't fit all. Working on each of these brands, helping deliver luxury, was very unique and tailored as should be the brand experience.

    When did you last experience luxury delivered by a brand?

     

    LUXURY_BRIEFING

  • 27
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  • 18
  • We love Typography
  • Of course we do, we are a design studio, its obvious! We just wanted to take the time to celebrate the wonderful medium of typography, and share some of our favourites with you.

    We come across many different examples of typefaces every day, across multiple touchpoints. Typography, the art of arranging type, type design and modifying type glyphs, is often considered a major element to marketing. Used properley, it can really strenthen your brand.

    One of our favourite typefaces at the moment is Nouvelle Vague, which we liked so much we used as part of the identity for Reevlands Place, a Linden Homes development:

     

    photo

     

    Nouvelle Vague is modern and elegant at the same time. It is confident and bold - no wallflower.

    TYPOGRAPHY1

     

    It reminds our very own Nikki of her all time favourite typeface Bauer Bodoni, with its slab serifs and strong contrast between thick and thin lines - flirtatious with plenty of character, just like Nikki herself.

    TYPOGRAPHY2

    Browsing Twitter the other day I also came across this rather unusal Typeface courtest of Glasgow artist David Shrigley.

    Greg is loving a new font called 'Intro' by Miroslav Bekyarov for Fontfabric

    It is a really simple Typeface which is why he likes it. It is bold, easy to read, modern and made up of basic graphic elements; triangles, circles and squares. It has a similar styling to Futura, but has a slightly more geometric makeup and structure.

    TYPOGRAPHY3

     

     

     

  • 6
  • 15
  • Food, glorious food
  • There is one topic of conversation that occurs more often than not among the team at Evolve HQ, and that would be food. We tend to talk not only about what we ate last night, for breakfast, lunch, and everything in between, but what food brand identities we like.

    There are those world famous, instantly recognisable brands...

    fast-food-logos1231520602

     

    Here in the studio we have been noticing the rise of the new outlets on the block, such as Tortilla and Wrap It Up, who have started small and are gradually building up their reputations whilst serving up delicious, guilt-free fast food.

    We are absolutely obsessed in the studio with the sea salt fudge from Burnt Sugar and they have the sweetest (see what I did there?) website ever!

    We did a blog post a while back about why we loved the Pret brand and of course, I could not end without mentioning how proud we were to brand a new indian snack aimed at the pub market. We think the Indian Cowboy Snacks identity will stand out on the shelf and has a great tone of voice.

    Tell us what food brands you like!

     

  • Tag Cloud
  • All tags on blog, arranged by weight

  • Archive
  • All posts ever written on this blog, neatly arranged by year and month

  • Branding
  • Our work
  • Over the last eight years, Evolve has undertaken almost every kind of design challenge you could imagine. From trains to charities, magazines to museums, we have the expertise, experience, intelligence and good old-fashioned elbow grease to take a project to the next level. We understand brands and know what affects them. Whether you need a small tweak, a full-blown makeover or a brand new identity, we can help you plan, strategise and implement outstanding design.

    Our work is constantly growing and evolving, so check out our case studies and blog for the latest news from the studio. Or, if want to know more about in a specific design discipline, read about our specialisms below.

    Brand strategy

    Brand identity

    Print literature

    Marketing

    Digital

    Environment

    Livery

    Signage & wayfinding

  • Our clients
  • First Great Western
  • After updating the brand back in 2006, Evolve continue to work with First Great Western as brand guardians, overseeing current projects or working on more specific applications and brand-related projects. The new brand incorporated an updated logo, graphic property, typography, and a photography style, helping bring the operator into the 21st century.

    Brand identity
    • Brand guardianship
    • Brand architecture
    • Uniform
    • Print literature
    • Environment
    Vehicle livery
    Signage

  • NB Real Estate
  • NB Real Estate specialise in integrated commercial property consultancy services. Winning new tenders is key to their business success. NB put huge amounts of resources and expertise into every pitch, so it is important the proposal gets the right message across but also looks the bee's knees. Our bid documents stand out from the rest and we are pleased to have helped them win many lucrative bids, as well as help to attract new employees at their recruitment drives.

    Identity
    Print literature
    • Photography and illustration
    • Exhibition and merchandise

  • NB Real Estate
  • Linden Homes
  • Linden Homes is a leading new homebuilder, dedicated to regenerating Brownfield land. We work with their team throughout the whole process to develop a consistent, unique and powerful identity for each scheme, leading to a full promotional campaign of each site. In such a tough, competitive market, it is great to hear that our designs have helped boost appointments, open day figures and most importantly, sales.

    • Naming
    Brand identity
    Print literature
    • Hoardings
    • Direct Mail
    Advertising
    • Art Direction
    • Photography
    • Copywriting

  • Linden Homes Case Study
  • The Residence
  • Cancer Research UK
  • Cancer Research UK rely heavily on promotion to get their message out, as well as providing huge amounts of information regarding cures, treatments and drug trials. We have worked hard with Cancer Research UK over the years on various aspects of their website, tone of voice and forms with particular focus on the information hierarchy. Our clear, comprehensive designs with easy to use navigation ensure patients and their families can find exactly what they need - despite the obvious stress they face.

    • Website
    • Tone of voice
    • Forms

  • Cancer Research UK
  • Thameslink Programme
  • If you're a commuter keep an eye out for this! The Thameslink Programme is a large eight year regeneration scheme, which long-term will transform the rail network across London but short-term will cause delays. Our strategy focused on a straight-talking and attention-grabbing identity to succeed in helping get the important information across without frustrating commuters any further. What's more, the campaign has won a gong in numerous rail industry awards for feeping passengers informed about the programme.

    Brand identity
    • Tone of voice
    • Print literature
    • Vehicle livery
    Website
    • Animation
    • Route maps
    • Station environments
    • Ambient media

  • Thameslink Programme
  • Bluefield
  • Bluefield are a new player in the investment market of the financial sector, as asset managers for a €150million solar infrastructure fund. Bluefield came to us looking for a strong, slick brand that would position them firmly in the market. We took the time to understand their core business objectives and worked with them to develop a refined and contemporary brand that underpinned the tone of the whole firm. A select choice of paper stock, finishes and binding techniques combined with a simple, stylish wordmark reflects their modern yet traditional values.

    • Brand identity
    • Logo and identity assets
    • Corporate literature
    • Stationery
    • Annual reports

  • Bluefield
  • Graylingwell Park
  • Our latest achievement in the property sector is Graylingwell Park - an exciting mixed-use eco town that is set to change the way we live. As the largest carbon neutral development in the UK, the site offers 750 homes set in acres of parkland with an array of community amenities. Working in partnership with Linden Homes, Affinity Sutton and the Homes & Communities Agency, we created a powerful, inspiring brand and strategic, multi-layered campaigns that have been implemented across everything from buses to national advertising.

    • Brand strategy & identity
    • Brand guardianship
    • Marketing Campaign
    • Print literature
    • Ambient media
    • Promotional merchandise
    • Website
    • Video & Web 2.0 management
    • Marketing suite
    • Signage and wayfinding

  • Graylingwell Park
  • Ginger Goose
  • Ginger Goose are a video production company, specialising in short corporate films and promotional videos. They recently came to Evolve needing an invigorating brand to launch themselves and get noticed. As an energetic group of enthusiastic young individuals, the emphasis was on style, flexibility and high-energy. The tag we came up with, 'Just add ginger', combined with stunning visuals soon got the sparks flying.

    • Brand identity
    • Stationery
    • Print literature
    • Website

  • Ginger Goose Case Study
  • Berkeley Homes
  • Berkeley Homes are one of the UK's largest homebuilders, with a strong 25-year reputation for creating beautiful, contemporary homes in prime locations.  No two developments are alike and as such, we work with the team over weeks and months to gain a thorough understanding of the area, target markets and site USP's, incorporating workshops and site visits before creating a unique lifestyle brand that positions each development at the height of aspiration.

    • Brand strategy & positioning
    • Brand identity
    • Target market profiles
    • Marketing approach
    • Campaign development
    • Product naming
    • Print literature
    • Ambient media
    • Advertising
    • Sales & Marketing suite
    • Signage & wayfinding

  • Cahoot
  • We were involved in helping to create the brand for the then Abbey National's online banking service, Cahoot. We developed a distinctive and contemporary identity, to help them stand out in an already overcrowded market place. We used tone of voice and typography to help communicate key messages and personality in a market known for its blandness.

    • Brand identity
    • Brand guidelines
    • Website
    • Stationery

  • East Coast Mainline
  • With our transport sector expertise, it's little wonder that East Coast Mainline came to Evolve when they needed help to launch a radical new timetable. Causing the biggest shake up of the network since the early nineties, the new timetable promised to deliver a better service, but would add a degree of stress and confusion during the transition. We helped their in-house team to brand the initiative and make a dramatic impact that busy commuters couldn't fail to miss.

    • Brand strategy
    • Brand identity
    • Brand guidelines

     

  • East Coast Mainline Case Study
  • Crown Vets
  • What a cuddly project! We recently launched the brand identity for Crown Vets, a new veterinary clinic now open in Surrey. Crown Vets came to us wanting a fresh, contemporary brand for their new surgery and were very keen to avoid the usual blue-green clichés. A witty tone of voice, fun photography style and rich regal colour palette helped make them a crowning success, with over 400 visitors to their very first open day.

    • Brand identity
    • Logo and identity assets
    • Direct Mail
    • Stationery
    • Uniforms

  • Affinity Sutton
  • Rather different in tone to our other property clients, Affinity Sutton provide affordable housing solutions across the UK including Part Buy/Part Rent and Rent for Less. Most recently, we worked with Affinity Sutton on our ground-breaking Graylingwell Park project to produce specific home brochures, site maps and floorplans.

    • Print literature

  • CR Investment
  • CR investment required a full branding and marketing approach to launch themselves into the marketplace. They wanted to stand out in the overseas property market by focusing on the investment aspect of property rather than holiday homes overseas. As their products were in many countries, the identity and positioning needed to be understood across various countries and cultures. The tagline 'high-performance investment vehicle' was presented in the early briefing stages and went on to fulfil the theme for the identity- drawing on the strong, powerful aesthetics of Formula One.

    • Brand identity
    • Print literature
    • Website & animation
    • Photography
    • Exhibition environment
    • Office interiors
    • Advertising
    • Merchandise
    • Signage

  • First Capital Connect
  • We have been working with First Capital Connect for a number of years on their brand and communications. The result is a distinctive and highly recognisable brand identity on our tracks. As creators of the identity we work closely with the internal design team to ensure the brand never strays and we often take on the more complex design applications.

    • Brand identity
    • Brand guardianship
    • Vehicle livery
    • Uniform
    • Print literature
    • Environment

  • ELAL
  • This airline needed to simplify their offering by combining their First Class and Business travel under one sub-brand. The key to the success of this brand was about creating the right experience from beginning to end. From when the client sees the advert, to their web experience, to the chauffeur driven car, to the lounge, to the aircraft and post flight, our identity helped to deliver a seamless brand experience at every touch point.

    • Brand identity
    • Interior inspiration
    • Print literature
    • Anti-macassars
    • Packaging

  • Enhance
  • Evolve helped Linden Homes successfully rebrand their interior service, Enhance. With this new service, clients are able to tailor their new home to their own tastes, with the best finishes and fittings before they move in. A fashion-inspired pattern and elegant typography create a luxurious feel on promos and print material. It's tastier than Belgian chocolates!

    Naming
    Brand identity
    • Stationery
    • Environment design
    • Information design
    Print literature
    Signage

  • Enhance
  • Colliers International
  • Colliers International is the world's third largest real estate firm with 480 offices worldwide. We help them produce industry-recognised reports and surveys aimed at the global investment market. With an emphasis on clarity, readability and information hierarchy, we've delivered documents which set the standard for their corporate research surveys.

    • Print literature
    • Interactive pdfs
    • Research reports

  • FGW First Class
  • Continuing our rail theme, Evolve created the strategy and branding for the First Great Western's First Class service. This was a separate service where differences in style, presentation and price required a distinctive design style! After an audit and experience of the service, we quickly recognised the need to upgrade the perceptions of the service and highlight its value. Our luxury identity is expressed through a tactile uncoated brochure with subtle metallic finishes, an updated First Class lounge and brushed steel signs. Plus you get a comfy seat and a paper!

    • Brand Identity
    • Brand strategy
    • Print literature
    • Photography style
    • Advertising

  • First Class
  • Harestone
  • Harestone Interiors' brief to us was very simple. They are an office interiors firm focused on providing high end, bespoke design and fit out. They approached evolve to develop a website to showcase their work. They were keen to keep the website and navigation as simple as possible to ensure the gallery has a viewer's full attention. To give the site a little twist, we also added an option to 'tailor your site' with a colour scheme of your choice, reflecting the flexibility and personal service they offer.

    • Website
    • Photography
    • Logo

  • Infinity
  • Infinity are based in the heart of the City of London and are specialist providers of dedicated Business Continuity Services. We were involved in helping to translate the Infinity brand online, in print communications and through advertising. Unfortunately due to client privacy we are not allowed to say much more than this, other than the client was very happy.

    "Many thanks for all of your hard work and for burning the midnight oil to get this completed on time...A big big thanks to you all for getting it live on time - really, really appreciated". Head of Project Management, Infinity

    • Website
    • Print advertising
    • Online advertising

  • Kate Hopewell-Smith
  • Kate is an exceptional lifestyle photographer whose work we absolutely love! When she came to us in need of a new brand identity, we were more than happy to work alongside her every step of the way to ensure that we conveyed her style, personality and talent in a distinctive visual identity. Now implemented across print and web, we are pleased to hear that she has had an excellent response gaining several major new clients.

    • Brand identity
    • Website
    • Stationery
    • Packaging

  • Kate Hopewell-Smith
  • Mamto
  • Mamto, a leading telecoms provider in Poland needed a dynamic and upbeat identity to help communicate their mobile and WAP offerings. After a number of workshops, working together with the client and our strategists we created a much-loved identity which works across all touch points of the brand. Sadly this project did not come to fruition due a change in company structure but we liked the creative result anyway!

    • Naming
    • Brand identity
    • Print literature
    • Website
    • Mobile interface

  • Night Riviera
  • Not so long ago, the overnight sleeper train from Cornwall to London looked to be under threat. But, after passengers protested, the much-loved service was resurrected and Evolve won the bid to rebrand the service, giving it the presence and credit it deserved. With a simple feather device, we developed a new styling that spoke of calm, relaxation and space. Since then, the service has gone from strength to strength and grown in clientele.

    • Identity
    • Print literature
    • Advertising
    • Photography
    • Vehicle livery

  • NHS
  • We'll be honest: we're not pretending to be the sole agency for this huge organisation! Our work for the NHS tends to involve small, short-scale projects with a focus on efficiency. Operating on a fast turnaround with very tight budgets, we have the expertise to deliver exceptional information design in the blink of an eye.

    We work with nurses on a ground level, producing valuable literature for conferences. Keeping costs and timings to an absolute minimum, we work hard to develop clean, clear reports with a strong emphasis on information hierarchy.

    • Print literature

  • Ofra Shelef
  • Ofra Shelef, an exclusive jewellery designer, produces stunning and unique high-fashion pieces from her studio (with clients such as Paul Smith!). Ofra needed an identity to give her that professional edge and make her memorable in the marketplace. Evolve created an identity and style which positioned her jewellery in the top sector of the market and gave it a cutting edge 'quirky' tone. The elegant logo, unique photography style and rich colour palette helped make the real treasures - her designs; shine out from the page.

    • Identity
    • Print literature

  • Sportaway
  • Sport:Away is a sports holiday company specialising in tennis and fitness breaks overseas for all ages. They came to Evolve last year in need of a real overhaul - an updated brochure, website, posters, adverts and email templates as their existing communications were starting to look tired. After an audit of their current materials, we injected some energy into their photography and styling, interpreting these into an inspiring brochure and easy to use website. The new design gave them a whole new lease of life and has already increased their bookings.

    • Print literature
    • Photography
    • Website
    • Advertising
    • Email

  • The Economist
  • The Economist came to Evolve for help developing their online brand guidelines. With a powerful brand identity already in place in print communications, they were very keen to ensure that the impact wouldn't be diluted in a digital format. At the time, many companies were still producing printed brand guidelines. Our online version broke the mould making them more accessible and cheaper to update. We are pleased to see that several years on, the guidelines have been followed rigorously and their brand is stronger than ever.

    • Digital brand guidelines

  • Validus
  • Evolve have acted as brand guardian for Validus since their launch in 2002. As a property investment company in developing economies, the priority was to create a strong brand that people felt they could trust. Their mission was 'to exceed expectations in everything they do'. Their aim was to go beyond the norm and go the extra mile, helping differentiate themselves from the other players. Evolve created a strong, powerful identity that was flexible enough to help the company grow into other markets and subsequently create sub-brands.

    • Brand identity
    • Brand strategy
    • Naming
    • Website & animation
    • Print literature
    • Exhibition design
    • Advertising

  • Validus
  • V&A
  • The Victoria & Albert Museum came to us in the run up to 'Brand New', an exhibition exploring how consumerism has affected our personal identity. The design utilised the iconic barcode throughout, adapted slightly to suit various applications. Portraits continued the theme, with endless reams of brand names constructing the image.

    • Print literature
    • Website
    • Animation
    • Invites
    • Merchandise

  • V&A
  • VEF Group
  • The VEF Group consists of three companies that Evolve worked with for some time: VEF, Validus and Venturus. A 'Group' identity was needed to relay shared reports and promotions. This was no easy task! The new identity needed to reflect the image and attitudes of all three companies, while maintaining a focused front for B2B communication and supporting VEF's existing reputation.

    • Brand identity
    • Brand architecture
    • Office interiors
    • Print literature
    • Photography
    • Website

  • Venturus
  • Evolve have been working with Venturus, an overseas property specialist, from day one. Whilst many property companies rely on a formal, corporate tone, Venturus were particularly keen to show off their high-energy approach and flexible attitude. Our unique tagline 'A spark of inspiration in property' was hugely successful in setting the tone and approach of the business. The popular identity, tone and innovative paint swatch system for displaying properties gave them the flair and distinction that they were after.

    • Naming
    • Brand identity
    • Brand strategy
    • Print literature
    • Website
    • Animation
    • Exhibition
    • Advertising
    • Credit card design

  • VEF
  • Unfortunately VEF is one of our few clients who was hit by the recent recession and now no longer exists. We developed the brand over ten years ago from their initial mission - 'to protect and care'. This was used as the backbone for our approach to position and brand VEF as the market leader in French property. The brand identity was so distinctive and successful that VEF continually fought off imitators in the court room! As brand creators and guardians we ensured a consistent brand experience and identity was achieved, from their website (achieving 15,000+ hits a day) to exhibition design, through to the never ending print communications!

    • Brand identity & strategy
    • Brand architecture
    • Print literature
    • Website & animation
    • Photography
    • Exhibition environment
    • Office interiors
    • Advertising

  • Claude Hooper
  • Claude Hooper is an interior design company with a solid reputation for creating masterpieces in truly record time. We worked with their team to develop an advertising campaign that would run the distance and show off their spatial genius.

    • Advertising

  • Indian Cowboy Snacks
  • Indian Cowboy Snacks
  • RE Hotel
  • RE Hotel
  • Contact us
  • Hello...
    We'd love to meet you. If you would like to get in touch call us on 020 3176 0938 or drop us an email at hello@evolveagency.com

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