It's a known fact that when it comes to money, consumers turn to
trusted brand names - after all, they have the experience,
knowledge and economic status to sail out of most storms. However,
poor communication can cause major leaks in consumer
confidence…dangerous territory for any financial body. Staying
watertight depends on clear, consistent communication of values, an
approachable voice and well-researched, user-friendly
interfaces.
We've worked with numerous financial institutions - including
banks, foreign exchange bureaus, asset managers and investment
groups, to develop strong brand identities, which help them
maintain healthy, long-term client relationships. What's more, our
powerful identities are flexible - helping several of our clients
expand into other markets, introducing new partners, sub-brands and
specialist services as the company grows.
Strategic
• Brand
strategy
• Campaign development
• Product / service naming
• Tone of voice guidelines
Creative
• Brand
identity
• Logo and identity assets
• Corporate literature
• Stationery
• Annual reports
• Information design
• Photography
• Promotionals and direct mail
• Websites and
microsites
