Branding a service poses a specialist marketing challenge,
especially when that service supports thousands of people every
day. From train operators to airlines, an inconsistent brand
perception results in poor communication, irritated customers, and
ultimately less sales. We regularly hear from our clients
that attracting and retaining customers, even during periods of
disruption, is one of the most pressing issues that the transport
industry faces today. With a staggering choice of travel options
available in today's market, a powerful brand and consistent
marketing can be the vital difference between the road to success
and multi-million pound failure.
Across trainlines and airlines, there are a vast number of
potential brand touch points that can be exploited to relay a
strong, consistent message. From the fleet, signage and uniforms to
timetables, websites and posters, we make sure the message is
heard. We are here to help companies put together a clear strategy
to make the most of their journey as well as their brand.
Strategic
• Brand
strategy & positioning
• Campaign development
• Product / service naming
• Tone of voice guidelines
• Target market profiles
• Marketing approach
Creative
• Brand
identity
• Logo and identity assets
• Fleet / livery design
• Print literature
• Information design
• Uniform design
• Advertising and promotionals
• Websites and
microsites
• Video & Web 2.0
• Environment design
• Signage & wayfinding
