CR Investment

CR investment required a full branding and marketing approach to launch themselves into the marketplace. They wanted to stand out in the overseas property market by focusing on the investment aspect of property rather than holiday homes overseas. As their products were in many countries, the identity and positioning needed to be understood across various countries and cultures. The tagline 'high-performance investment vehicle' was presented in the early briefing stages and went on to fulfil the theme for the identity- drawing on the strong, powerful aesthetics of Formula One.

• Brand identity
• Print literature
• Website & animation
• Photography
• Exhibition environment
• Office interiors
• Advertising
• Merchandise
• Signage