FGW First Class
Continuing our rail theme, Evolve created the strategy and
branding for the First Great Western's First Class service. This
was a separate service where differences in style, presentation and
price required a distinctive design style! After an audit and
experience of the service, we quickly recognised the need to
upgrade the perceptions of the service and highlight its value. Our
luxury identity is expressed through a tactile uncoated brochure
with subtle metallic finishes, an updated First Class lounge and
brushed steel signs. Plus you get a comfy seat and a paper!
• Brand Identity
• Brand strategy
• Print literature
• Photography style
• Advertising
