Thameslink Programme
If you're a commuter keep an eye out for this! The Thameslink
Programme is a large eight year regeneration scheme, which
long-term will transform the rail network across London but
short-term will cause delays. Our strategy focused on a
straight-talking and attention-grabbing identity to succeed in
helping get the important information across without frustrating
commuters any further. What's more, the campaign has won a gong in
numerous rail industry awards for feeping passengers informed about
the programme.
• Brand
identity
• Tone of voice
• Print literature
• Vehicle livery
• Website
• Animation
• Route maps
• Station environments
• Ambient media
