The Economist

The Economist came to Evolve for help developing their online brand guidelines. With a powerful brand identity already in place in print communications, they were very keen to ensure that the impact wouldn't be diluted in a digital format. At the time, many companies were still producing printed brand guidelines. Our online version broke the mould making them more accessible and cheaper to update. We are pleased to see that several years on, the guidelines have been followed rigorously and their brand is stronger than ever.

• Digital brand guidelines